Epsilon is the leader in outcome-based marketing. We enable marketing that’s built on proof, not promises. Through Epsilon PeopleCloud, the marketing platform for personalizing consumer journeys with performance transparency, Epsilon helps marketers anticipate, activate and prove measurable business outcomes. Powered by CORE ID®, the most accurate and stable identity management platform representing 200+ million people, Epsilon’s award-winning data and technology is rooted in privacy by design and underpinned by powerful AI. With more than 50 years of experience in personalization and performance working with the world’s top brands, agencies and publishers, Epsilon is a trusted partner leading CRM, digital media, loyalty and email programs. Positioned at the core of Publicis Groupe, Epsilon is a global company with over 8,000 employees in over 40 offices around the world. For more information, visit epsilon.com. Follow us on Twitter at @EpsilonMktg.

The Marketing BSA (Adobe) will be a subject matter expert (SME) in multiple BSA disciplines (marketing, campaigns, testing, reporting, projects, etc.) with an emphasis in campaign execution. The BSA Acts independently to determine methods and procedures on new or special assignments while supervising or overseeing others and ensuring on-time quality delivery of deliverables.

• Act as a main client team contact to provide proactive and consistent general operations and development communication with both the onshore team and the client
• Able to assemble, analyze and evaluate data and be able to make appropriate and well-reasoned recommendations and decisions to support the business and project teams
• Actively manage day to day aspects of running direct marketing programs with a focus on getting high quality results for the client
• Lead BSA tasks and provide guidance through the full SDLC lifecycle for change requests / enhancements to client solution, to include scoping, estimating, requirements, functional design, campaign creation, testing, deployment, and training
• Proactively work to improve delivery quality, repeatability and on-time delivery of projects and looking for areas of improvement, implementing, and governing these standards.
• Able to document information effectively through databases, knowledge warehouses, and other shared space.
• Able to lead effective client meetings, negotiate deliverables, and drive successful outcomes.
• Able to make proactive recommendations.
• Able to properly interpret customer needs and translate into understandable written requirements.

• Bachelor’s degree in computer science or equivalent.
• 5 - 8 years’ relevant work experience (for different levels) in the database marketing space
• Excellent written and communication skills with the ability to communicate upwards and downwards within the organizational structure
• Excellent organizational skills and interpersonal skills.
• Professional proficiency in English
• Experience managing execution of multi-channel marketing programs/operation across multiple accounts
• Hands on experience in managing marketing database solutions
• Developing process to optimize or automate marketing activities
• Managing and execution experience in the full development lifecycle (SDLC)
• Proficiency in campaign management tools (e.g., Unica, SAS MA, Alterian, Adobe Campaign). Hands-on experience with Adobe Campaign/Neolane is a must.
• Solid understanding of relational databases
• Strong SQL skills, must be able to write complex queries and be able to script
• Working knowledge or project management methodologies and creation of defined artifacts
• Have good problem solving and negotiation skills
• Have good leadership skills with the ability to motivate diverse teams
• Relevant technical marketing domain knowledge
• Have the ability to manage multiple, high priority efforts effectively and under significant deadline pressure with little to no direction
• Detail-oriented, able to multi-task, prioritize and able to quickly change priorities

Preferred:

• Test Data Editors such as UNIX VI Editor, Notepad, WordPad, Ultra Edit, Text Pad, AquaData
• MS Office; specifically formulas and macros for Microsoft Office components (Excel and Access)
• Knowledge of QA Methodologies, tools, related techniques, and ability to document & implement
• Excellent negotiation skills to work with multiple internal clients
• Excellent understand of both business and technical language and ideas.
• Excellent knowledge of the industry
• Able to solve complex problems and issues.
• Able to recognize and manage new business opportunities.
• Able to interact with customers, coach analysts and developers, and influence peers and management
• Able to learn quickly and rapidly establish expertise with the company standard and client-specific solutions