Manager, Decision Sciences, Media Analytics and Insights
- Full-time
Company Description
As the Human Experience Company, we are a global media agency that believes in the alchemy of people and technology to create experiences people love and actions brands need. It’s in our DNA. We’re powered by the strength of our innovative, driven and intelligent people who are deeply passionate about achieving best-in-class results on behalf of our clients –some of the world’s leading marketers.
We value you and the work you do. We work hard, but also enjoy scores of perks rooted in our legacy of having one of the strongest agency cultures. Our top-notch health insurance plans and paid time off allow you much-needed time to recharge and achieve the work-life balance you need to bring your absolute best self to work
Job Description
Overview:
The Starcom Advanced Analytics & Insights (AAI) –Decision Sciences team draws on the dynamic advertising technology space, digital and offline analytics, and evolving methodologies to address complex research and measurement challenges across Starcom client brands.
This is a great opportunity to join an innovative team that drives consumer-first thinking and actionable insights for top-tier brands. The Manager is an entry level management role that combines data-driven story-telling, business process analysis, and has a penchant for aligning clients’ operations to help clients frame decisions and drive actions. The successful candidate is a curious problem-solver who thrives in a fast-paced environment.
Role Objectives:
Execute, manage, and deliver best-in-class measurement & insight to inform communication strategy
Work across multiple teams on client specific projects
Analyze marketing data from conceptualization through presentation of the data (data visualization and storytelling); communicate complex concepts to nontechnical audiences
Lead KPI and key metrics reporting for in-campaign performance; determine behavior / brand impact, and ROI
Construct and execute "test and learn" measurement and consumer research roadmaps tied to business goals
Evaluate new and current data partners and new approaches for highest quality results
Work in partnership with client research, insights and analytics team; have deep knowledge of client’s business goals and challenges
Proactively educate internal and external clients on research, tools, technology, and approaches
Mine category and brand data (social listening, primary research, syndicated data) to uncover insights that will drive business results
Merge quantitative and qualitative insights into cohesive story to drive marketing strategy
Communicate opportunities, learnings, and recommendations
Proactively educate internal and external clients on research, tools, technology, and approaches; communicate complex concepts to non-technical audiences
Inform media targeting and budget allocations to ensure client advertising investment is optimized to drive results
Help answer client questions, create client-ready presentations and present at client meetings
Develop research approaches to address complex research and measurement challenges
Apply data to solve business challenges which requires the ability to analyze diverse data from conceptualization through insightful presentation
Qualifications
Bachelor’s degree in advertising, business, engineering, statistics, marketing, or similar discipline
3+years in media/marketing research, consumer insight, business consulting, or digital advertising research/analytics/ insight
Adept knowledge of digital analytics
Aptitude for client management and client service
Strong grounding in traditional and digital media research (control/exposed methodologies, market mix modeling)
Experience with statistical software packages, especially SAS and SPSS, strongly preferred
Experience with multiple methodological approaches for consumer brand insight (social listening, syndicated tools, primary research)
Demonstrated ability to work with large data sets
Experience with multiple methodological approaches for consumer, media and brand insight
Strong grounding in traditional and digital media research, such as advertising effectiveness, ROI
Experience with visualization tools such as Tableau, GoodData, Datorama is a plus
Strong verbal and written communication skills
Excellent Microsoft Office skills; PowerPoint and advanced Excel
Ability to work independently and in a team setting while effectively managing priorities
Additional Information
All your information will be kept confidential according to EEO guidelines.