We are Influence + Impact.

MSL is an award winning agency, including winner of the SabreAwards, Canadian PR Agency of the Year! As part of the fast evolving PR and social media discipline, we are constantly innovating and making it our mission to ensure we are thinking and doing the next and the new. Which makes our environment a very agile and exciting place to work!

MSL is known as a strategic communications powerhouse, with deep expertise in consumer and corporate PR. Specializing in delivering multichannel, creative campaigns for some of the world’s most iconic brands, all our campaigns lead with creative storytelling and are rooted in big ideas driven by sophisticated data insights.

MSL is also a trailblazer in influencer marketing, having created some of the country’s most recognized campaigns. We were there over twelve years ago navigating the social influencer space and as a result, we’ve pioneered truly unique approaches to reaching Canadians through influencer content. As part of our thirst for continual evolution, we have further transitioned and made the leap to expand our capabilities into digital marketing, managing high profile social and digital campaigns for several CPG, gaming, retail, financial services and healthcare brands.

As part of the Publicis One network, we have a close working relationship with our sister agencies, including Leo Burnett, Saatchi & Saatchi, Publicis, Starcom, Sapient and Zenith.

We are passionate about culture. Built on a foundation of collaboration, we are excited by innovation, and our employees are encouraged to aspire to entrepreneurialism. MSL is a place where your voice is heard and your opinion counts. We are leaders in our space and on a strong growth trajectory. Our existing team of highly engaged individuals are constantly pushing themselves to succeed, working on stimulating challenges in a varity of areas that push us to think in a different way. We have a focused commitment to career development and personal success; we care about our people and cultivating a great environment where people feel proud to work.

MSL Canada has offices in Toronto, Calgary and Montreal and is proud to be a part of MSLGROUP, Publicis Groupe’s global strategic communications and engagement network.

Position Overview: 

As an Account Director, you will be leading account teams that develop and deliver strategic, creative programs. Your job is to tell the client’s story and relentlessly pursue the best ROI, with a focus on executing programs and developing client relationships. An essential ingredient of your success is the ability to partner and collaborate with a number of internal and external stakeholders.

You will be the primary contact for high-profile, full service, integrated accounts. You will leverage your proven track record of building rapport and credibility with clients, based on trust and expert counsel.  You will immerse yourself in your clients’ brands and business to be leading on strategy and demonstrate that communications is a valued partner and driver of ROI.  

You will play a key role on business development.  We have a strong growth culture and are looking for leaders that are great presenters, able to build creative, strategic plans, and win the room in a pitch.  Budgeting, strategic planning and big idea thinking are essential skills for this role.   With your depth of leadership on accounts, you will be instrumental in identifying organic growth opportunities and presenting and selling in solutions to clients. 

We’re looking for a passionate team player with very strong creative, strategic thinking and organizational abilities. A strategic, creative and analytical thinker who can create cross-channel media strategies for our clients.

As part of a publicly-traded company, you will be required to manage budgets and work with our finance team to forecast on a monthly basis.

Some of the amazing work you’ll do:

• First and foremost, you’ll put your exceptional account management skills to work in developing solid client relationships and working with some of the biggest brands out there: keep in regular contact with clients, anticipate their needs, offer new ideas and offer to implement them, and provide expert counsel and outstanding overall account service
• As a strategic communications expert, you’ll develop high level strategy and plans for our clients
• Help develop award-winning, insightful and creative ideas to drive results and brand influence for our clients
• Drive new business through participating in and leading client pitches specific to social and web strategies, investigative research, campaign analysis, monitoring, etc.
• Manage multiple facets of client programs including research and insights, strategy development, campaign execution
• Utilize your expert writing skills to draft, edit and provide feedback on a full range of highly engaging content
• Sell in big ideas within an integrated agency model
• The sky is the limit with creative thinking – bring your A game and encourage others to think outside the box
• Use your knowledge of industry & brand best practices for PR, influencer relations and social media to innovate on how we do things
• A strong people leader you will coach, develop and mentor a team of highly engaged individuals to empower them to succeed
• Contribute to the MSL inclusive culture as a coach and mentor to team members

Who you are:

• You have 8-12 years of broad experience in public relations in B2C and B2B
• Senior level experience in media strategy, corporate communications and crisis counsel
• Extensive experience in media relations, social media, event management and influencer relations
• Passionate about evolving into the digital space and follow those trends and practices closely
• A proven track record of developing creative public relations strategies and programs
• Entrepreneurial spirit and excitement to become an integral part of a new kind of agency 
• You have successfully grown and lead high performing teams
• A passion for working with exciting international brands
• Strong financial acumen and organizational discipline to closely manage budgets and account profitability
• Strong initiative as an entrepreneurial thinker taking independent actions and calculated risk
• Ability to be flexible in a changing work environment and work well under pressure

What We’re offering: 

• Meaningful work where you can have a direct impact working on some of the biggest brands out there!
• A culture of entrepreneurship, creativity, growth and collaboration.
• Work with top talent at an award-winning agency on a serious growth trajectory.
• A focused commitment to career development and personal success – let us help you!
• Highly competitive compensation and benefits package including substantial time off policies (like really, it’s a big deal).
• Oh, and did we mention the perks?! Work from home days; parental leave top-up program; annual summer offsites; regular social events; teams and clubs; weekly Pilates and discounted gym membership just to name a few #workperks.
• All staff meetings so you’re always in the know.

To apply for this position, click "I'm Interested" and easily submit your resume. Note that only those being considered for an interview will be contacted.

Thank you very much for your interest in working at MSL. We look forward to meeting you!

MSL Canada is committed workplace diversity and will provide accommodation to applicants with disabilities throughout the hiring process.