Search Executive

  • Full-time

Company Description

Digitas is a highly-caffeinated playground where brilliant minds come together to make bold, award-winning advertising. We use data-driven insights to guide our work, but we also believe in a healthy dose of spirited storytelling. Paving the way for this is our powerful Search team, determined to transform the marketing landscape. Right now, we’re looking for a talented Search Executive to help lead the charge. Up for it? Read on.

    Job Description

    As a Search Executive, you’ll run tactical components within integrated Search Engine Marketing (SEM) campaigns, more commonly known as Paid Search, or Pay-per-Click (PPC). Working with multiple search environments, you’ll assist with the strategy, planning and reporting for our clients. 

    Day-to-day, your role includes: 

    • Set up and management of SEM campaigns including the development of keywords, adcopy, and ad extensions.
    • Bid strategy optimization and testing. Daily checks on program KPIs, thresholds and campaign budget caps. Ongoing management of budget and pacing.
    • Actively participating in meetings and proactively documenting takeaways and next steps 
    • Assimilating data from multiple sources, compiling the information and drawing actionable conclusions that can be measured and reported
    • Translating campaign/client goals into SEM tactics and effectively executing those tactics against the client’s strategy
    • Implementing Paid Search best practices, providing refinement and optimization recommendations and proactively identifying campaign execution issues
    • Monitoring emerging industry trends and summarizing them for internal and external stakeholders
    • Leveraging and developing proficiencies with SEM platforms, tools and resources
    • Help develop performance forecasts, budget allocations and providing data-based rationale for these recommendations
    • Collaborating with both clients and internal cross-channel colleagues by providing reporting as requested in a concise and timely fashion
    • Fostering relationship with internal teams (Media and other departments), external partners and clients

    Qualifications

    We’re looking for strong, impactful work experience, which typically includes:

    • Preferably 1+ years analytical or digital marketing experience; exposure to SEM a plus
    • Strong ability to work closely with your team to problem solve, prioritize tasks, and manage time effectively
    • A detail-oriented approach and a desire to achieve objectives accurately
    • Solid quantitative and research skills, and proven data interpretation capability
    • Familiarity with the digital advertising space and a passion for growing that interest into a career
    • Strong communication skills – you’re clear and thorough, yet concise
    • A passion for building relationships and a desire to contribute to team building and event planning
    • Exudes confidence and won’t hesitate to connect with folks throughout the organization to get the job done right

    Got what it takes? We’d love to hear from you.

    Additional Information

    What we’ll offer you: 

    • A creative, fun and rewarding team culture where collaboration is key 
    • All the benefits of being part of a global network with a Wholeself program, Learning & Development opportunities, flexible working and an industry leading parental leave policy  
    • Opportunity to work with a diverse workforce across the network 
    • Confidential 24 hour support via our employee assistance programme 

    Digitas, as part of Publicis Groupe believes that our people are our greatest asset. Our people are chosen for their personalities, their ethics and professional qualities without any exclusion, preferential treatment or discrimination. We are proud to be an equal opportunities employer and do not discriminate by reason of age, gender, gender identity, race, sexual orientation, nationality, religion or disability or any other difference. We encourage applications from all qualified 

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