Digital Media Buyer

  • Full-time

Company Description

Moxie (www.moxieusa.com) is a modern marketing solutions agency that expertly leverages the value of channel, data, content and technology to help our clients grow with unprecedented pace. Founded in 2000, Moxie has over 400 talented employees in Atlanta, Los Angeles, New York and Pittsburgh and is a transformational component of Publicis Media. Moxie's client roster includes Verizon, The Coca-Cola Company, Porsche, Ainsworth Pet Nutrition, TGI Fridays, American Cancer Society, Home Shopping Network, Walmart and Delta Air Lines.
 

Job Description


The role of the Social Media Buyer is to flawlessly build, analyze and support paid social campaigns for a variety of clients. The Social Media Buyer will have a keen understanding of social and leveraging various ad types and objectives to drive results.

•    Primary owner of social campaign trafficking, optimization, troubleshooting and reporting for a portfolio of managed accounts.
•    Provide consistent optimization of social campaigns to exceed client expectations.
•    Create and monitor advertising campaigns across various social media channels including Facebook, Twitter, LinkedIn, Pinterest, and Snapchat.
•    Recommend, implement and report optimization recommendations for performance improvement to advertiser or agency.
•    Communicate and collaborate with internal teams regarding campaign delivery data pertinent to client and business goals.
•    Monitor daily social campaign pacing and performance to exceed client KPIs and expectations.
•    Ensure proper internal tools are utilized for lifecycle of social campaign from flawless launch through timely billing.
•    Brainstorm and implement new ways to improve advertising and engagement on Facebook, Twitter, Instagram, LinkedIn, Pinterest, and Snapchat for clients.
•    Manage internal and external communication during all phases of an active social campaigns lifecycle.
•    Actualize and claim spend on the monthly basis and work with the finance team on delivering invoices when needed.

Key Actions:
•    Become an expert in the ways of all UNIT3C applications.
•    Maintain understanding of the social media ad landscape and platforms.
•    Leverage pre-established best practices while implementing campaigns and building reports.

Qualifications

•    Bachelor's degree in Marketing, Advertising, Communications or equivalent field of study.
•    1-3 years of direct social media experience required; experience working in a media planning or buying position at an advertising or media agency preferred.
•    Platform keyboard experience
•    Intermediate Excel skills: comfort with pivot tables is a MUST.
•    Experience in working with large datasets and performing quantitative analysis.
•    Demonstrated critical thinking ability.
•    Proven ability to manage multiple projects at a time while paying strict attention to detail.
•    Self-starter who is comfortable with an ever-changing environment.
•    Energetic, driven to succeed, team player

Preferred Qualifications
•    PC proficiency in Microsoft Office Suite of products including Word, Excel and Power Point
•    PMD experience a plus: Amobee, kenshoo, Sprinklr, 4C

Knowledge, Skills, Abilities & Competencies
•    Ability to communicate and interact professionally
•    Detail orientated, organized, multi-tasker who can work in a fast-paced advertising environment
•    Competency in mathematical concepts
•    Ability to work as part of a team and adapt to a fast-paced environment
•    Demonstrate proactive ability to help other group members outside of immediate team   
•    Ability to write clearly and concisely   

Additional Information

All your information will be kept confidential according to EEO guidelines.

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