Publicis Media is one of the four solutions hubs of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40], alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is comprised of Starcom, Zenith, Digitas, Spark Foundry, Blue 449 and Performics, powered by digital-first, data-driven global practices that together deliver client value and business transformation. Publicis Media is committed to helping its clients navigate the modern media landscape and is present in more than 100 countries with over 23,500 employees worldwide.

Publicis Media’s Data Sciences practice drives scalable and consistent tools, capabilities and approaches to data and technology, as well as a deeper understanding of consumers through a streamlined approach to analytics and reporting via proprietary tools, processes and industry partnerships.

TRUST
Trust is the cornerstone upon which we build our relationships. We hold ourselves to the highest standards of how a partner should behave.
We treat our people and our clients with respect, transparency and honesty.

TALENT
This is first and foremost a people business. We are committed to ensuring Publicis Media a destination for the best talent in our industry. We value people as individuals, growing ourselves as we grow our client’s business.

TRANSFORMATION
True transformation comes when we stop managing change, and instead initiate change. We believe in our purpose to be the admired force for business transformation. We believe that focusing on performance and results has the power to transform client business.

If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Media Manager to strategize, develop, implement, track and optimize the digital marketing campaigns of one of our top clients, across all digital channels in KSA.

You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.

The competencies required for this role are:

• Knowledge

1. Complete knowledge of buying and planning, and reporting process
2. Understanding of brand and marketing
3. Strong up to date understanding of: search, social media, mobile marketing, tracking and tagging, behavioral marketing, retargeting & addressability

• Skills

1. Utilize available digital media planning tools to develop digital media plans.
2. Experience of, and passion for, new and emerging website technologies, particularly those used new environments
3. Experience of monitoring, reporting and analyzing metrics data
4. Solid financial management skills

• Product

1. In charge of advising of digital strategies, rationales, plans and specs to the clients.
2. Provide strategic direction as well as identifies trends in all new media opportunities for management, media planners and clients.
3. Ability to provide excellent client service

• People

1. Ability to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure
2. Ability to manage and develop a team

• Operations

1. Plan, book and run the digital media plans for SMGs clients
2. Develop and maintain client relationships.
3. Negotiate with digital media vendors and provides a final recommendation to the client.
4. Collaborate with the other media team and creative agency to ensure creative specifications of negotiated plans are met.
5. Report and analyze the performance of the campaigns.

• BS/MS degree in marketing or a related field
• Proven working experience of 5-7 years in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, etc.)
• Experience in setting up and optimizing Google Adwords campaigns
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement