SEO Content Director

  • Full-time

Company Description

We are Zenith.We invented the media agency in 1988, and 12 years later,we were the first to put effectiveness at the heart of our work, when we became the ROI Agency. For us, ROI is about improving the fortunes of brands. All 450 of us come to work every day with the aim of leading our clients down more profitable paths.

But that is getting harder. With new channels, data sources and technologies multiplying the decisions you have to make every day, there are so many possible paths to success. At the same time, the asks of communications are bigger than ever: ‘make my brand no.1’, ‘help me become the most loved brand in the category’, ‘get me growth whilst my competitors decline.’ So we HAVE to help clients make bolder moves. We need to take them down different, braver, more profitable paths. That’s what we do.

Zenith is one of five distinct agency brands within Publicis Media, one arm of Publicis Groupe. Publicis Media is a brand led organisation powered by the scale and insight of the practices; Publicis Media Exchange, Publicis Media Content, Performics, Data Sciences and Commerce.

Job Description

To lead your account hub and the Zenith Content specialists, pioneering an industry-best product, developing the team’s abilities and implementing gold-standard client work.

As an Owned Media Account Director, you will be a confident leader, responsible for managing a team of specialists delivering Owned Media services for your clients. You will be expected to execute and drive forward strategies by building excellent client relationships, leveraging the expertise of internal UX and Content teams.

You will be responsible for developing the overall Owned Strategy approach for clients. Including packaging the full range of Owned Media services, building optimal operating models for which these services can be rolled out.  You will be expected to have a broad understanding of all of the services offered within the Owned Media department and be confident in leading strategic conversations with the internal specialist teams.

You will drive the Content Marketing approach of Zenith forward beyond your own team, pioneering an industry-best product, developing the team’s content abilities and implementing gold-standard content work. You will lead product development for the department across content creation and distribution, including digital PR, influencer marketing and native advertising as well as ensuring integration with wider media.

Qualifications

  • Ownership of senior client relationships
  • Ensure high levels of service are delivered from all Owned Media team members working on accounts
  • Ensuring that all projects are delivered to a professional standard and in line with the agreed timings
  • Devising the optimal owned media strategy and owned media activation for clients based on their budgets, target audience and KPIs
  • Reviewing and interrogating client briefs to ensure the optimal owned media strategy response is devised with an appropriate flighting schedule
  • Management of your account team and the work they produce, including strategy, client services and coordination

Additional Information

At Zenith, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger. It enables a greater idea exchange, which fosters innovation and creativity, and enriches our perspective.We are committed to Publicis Groupe’s wide variety of talent engagement and inclusion programming, and encourage our people to take an active role in continuing to drive positive change within our agency.

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