Media Planner

  • Full-time

Company Description

Saatchi & Saatchi is an advertising agency with the belief that creativity, data, media and technology should all work together, and we use that to influence human behavior and drive success for clients. S&S is one of the world's largest agency networks with 114 offices and more than 6000 employees globally. Here in our Toronto office we work with some of the countries most valued brands including Toyota, Lexus, Quesada and Mondelez just to name a few. We’re an award winning agency in both creativity and effectiveness, so it’s really important for us here to convert that innovation and the great ideas into real tangible business results for the organization.

Job Description

The Media Planner is responsible for the development of client specific media plans across all media channels. We are seeking someone who has a point of view to drive holistic media plans that deliver results. This position works closely with senior management and agency partners to create and evaluate media strategies based on business goals and the competition.

Responsibilities

  • Work closely with the Client Business Leads to prepare all channel (digital, print, OOH, broadcast) media plans inclusive of; target and geography analysis, budget allocation across channels, scheduling, support levels, developing and reviewing RFPs, program/site selection and reporting
  • Explore and evaluate new media opportunities and determine how they fit within client business objects and budgets
  • Mentor planning coordinator(s) and oversee the day to day running of the account ensuring tasks are completed
  • Maintain client contact/manage client requests - i.e. plan changes, budget changes, provide marketplace information
  • Assist in the facilitation of competitive analysis as required
  • Develop agency points of view on media opportunities for submission to the client
  • Play a key role in the budget and client billing process to ensure accuracy
  • Write and maintain status and contact reports to ensure efficient workflow to meet deadlines

Qualifications

Qualifications

  • Minimum 3 years as a Planner/Buyer
  • University or College degree/diploma in Media, Marketing, Business, or related field and/or relevant years of experience
  • Demonstrates understanding of media basics and concepts
  • Working knowledge of Syndicated tools (PMB, Prisma, DDS, comScore, etc.)
  • Proficient with Microsoft Office Suite
  • Demonstrates accuracy and attention to detail
  • Ability to communicate concisely and clearly both orally and in writing
  • Self-starter who demonstrates initiative
  • Ability to manage multiple projects
  • Ability to delegate and oversee Coordinator workload
  • Team player who can step in and help drive strategy against a landscape that is in constant change
  • Thrives in a fast paced environment

Additional Information

Saatchi & Saatchi Toronto is an equal opportunity employer with a strong commitment to diversity and inclusion. Drawing on valuable perspectives and insights from our unique workforce allows us to continue sharing our best work with the world. We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request. Please contact our recruiter for any questions, accommodations or specific requests.

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