Paid Search Account Manager

  • Full-time

Company Description

We think big. And act bigger. Stay versatile and interconnected. We approach everything with an inventive spirit and rigorous mindset. Individually we’re great, but as a team we’re unstoppable. Together, we seek out opportunities, frame problems and solve complex challenges. Our collective brilliance exposes breakthroughs. Our capability unleashes creativity. We pursue a new perspective and deliver a new kind of ROI.


Zenith Global are the central team, primarily based in London, supporting our local Zenith markets, leading new business efforts, developing thought-leadership, and driving network development for our 250 offices across 95 countries with over 8,000 staff worldwide.

 
We house a large team of multi-faceted communications planners, digital and innovation specialists and client leadership teams. Our global client portfolio comprises a range of category leaders including Reckitt, TikTok, Edrington, Coty, Electrolux and Nestlé.
 

Job Description

We have an excited opening for an experienced Account Manager, to lead the tactical day to day of the Paid Search campaigns and ensure markets are working to the central strategy and adhering to best practice. The dynamic and fast-paced nature of Paid Search demands a mix of creative and analytical skills in order to drive results across our national and global client portfolios.

Our client is one of the world’s leading home appliance manufacturing companies, present in over 160 countries globally. They manufacture a wide range of high-end appliances known for their aesthetics and functionality. As their current paid digital media partner within EMEA, Zenith have worked closely with the client on a media-led DR approach to their activity.

  • Develop paid search program strategies and analysis for local markets to follow and execute (e.g., identifying target audience, geographic, timing/scheduling strategy)
  • Demonstrate a strong understanding of the client’s products, competition, industry and marketing objectives; and be able to translate them into search strategies
  • Overseeing budgeting process, creation of projections and allocation with internal account teams
  • Creating playbooks and instruction guides for local markets to follow to assist in explaining our approach.
  • Review paid search accounts to provide suggestions and highlight opportunities to local markets to help improve performance and pacing vs monthly targets and KPIs.
  • Review and address issues with the local markets, ensuring they understand what should be changed and why.

Qualifications

To ensure this role is the correct fit for your next career move, we ask that you match up with the following skillset:

  • Solid Paid Search related experience
  • Interest in digital media, with experience in Paid Social desirable
  • Experience managing shopping activity on Google and Microsoft advertising.
  • Experience in using tools as DoubleClick & Google Analytics
  • Some experience on social media activity such as Facebook Ads would be beneficial.

Additional Information

At Zenith Global, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger and help drive invention in the work we do for our clients better. We also believe it enables a greater idea exchange that fuels innovation and best reflects diverse consumer experiences.


We are committed to encouraging our talent to participate in Publicis Groupe’s wide variety of talent engagement and inclusion programming, which includes professional development experiences and participation in the company’s many business resource groups. These include VivaWomen!, Égalité, MOCA (Men Of Colour Alliance) and more than a dozen others that are thriving across our network.


Through advocacy, education and inclusion we foster greater collaboration among our people, which in turn inspires work that provides better experiences for our clients and their consumers.

We are also offering this role on a part-time basis (3/4 days a week).
 

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