OVERVIEW

Publicis Media is one of the four solutions hubs of Publicis Groupe, alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is powered by its four global brands, Starcom, Zenith, Mediavest|Spark and Optimedia|Blue 449, and supported by its digital-first, data-driven Global Practices which together deliver client value and business transformation. Publicis Media is committed to helping its clients navigate the modern media landscape and is present in more than 100 countries with over 13,500 employees worldwide.

Publicis Imagine has been recently created to service The Walt Disney Company account globally. In Europe, we are responsible for managing all areas of Disney’s business: Studios, Media Networks, Disney+, Disney Destinations (Disneyland Paris, Disney World, Disney Cruises) and Consumer Products (Retail, Licensing, shopDisney, The Disney Store)

The Publicis Imagine team in London is based at Television Centre, White City in a self-contained area as one team. The team reports into Zenith Media UK. Formed in April 2020, the team is relatively new, with some long-time Publicis employees, and several very new team members

Publicis Imagine

“If you can dream it, you can do it”

- Walt Disney

Publicis Imagine is a bespoke team dedicated to Disney with one purpose in mind – to be Disney’s most valuable partner in creating the next era of entertainment. This newly built organisation will sit under the umbrella of Publicis Media, tapping into all areas of Publicis Groupe capability, including our newest acquisition, Epsilon. We will be dedicated to Disney’s five lines of business below and are committed to delivering excellence, innovation and creativity in everything we do:

• Disney+
• Studios
• Media Networks
• Disneyland Parks and Walt Disney World
• Consumer Products (Retail)

The Publicis Imagine team has been designed to be simple, agile and connected, with access to the latest innovations in media to accelerate Disney’s growth around the world, Data is at the core of Publicis Imagine’s offering. Our data ecosystem, supercharged by Epsilon, will be the end-to-end platform focused on driving growth. We do this by uncovering data-driven insights that inform marketing, creative messaging and media decisions. We will look to connect all aspects of Disney’s business to unlock growth with each of their consumers from any line of business.

Publicis Imagine will be active across the globe, with the hub for EMEA based here at White City in London. We are Disney fanatics and have created a unique UK and EMEA hybrid team to deliver not only excellence in market, but also be the guiding light for the region when it comes to planning. We have brought together talent from all areas of our business, client leadership, strategy, planning, data science, content, insights and execution in agile squads that will deliver for Disney’s business.

OPPORTUNITY

Publicis Media is now looking for a new Media Strategy Manager to work on one of our latest and most exciting clients, Disney. You must have experience of working with data and building media strategies ideally across entertainment clients. The role will be working supporting the Media Networks team, led by Dan Matthews, with also some occasional work supporting Disney retail advertising campaigns.

KEY RESPONSIBILITIES

• Lead on client media briefs and responses working closely with the marketing team at Disney and across the different touchpoints within Publicis Media
• Working with our Insights team, Epsilon team to uncover high quality insights from data and research to inform our next campaign
• Create powerful media strategies and implementation designs to wow clients, and deliver measurable business results, both for Media Networks and for Disney Consumer Products
• Presenting to clients in both London and across EMEA, and working with our local market Publicis teams, to bring campaigns to life, based on your strategy
• Work closely with other teams within Disney, to make our work more informed, and better aligned to Disney’s business goals. This could be the research and insights team, programming, product and retail account teams or Disney’s tech and digital hub.
• Helping prepare PCAs and presenting results back to clients
• Working with Publicis’ Investment team and media owners to help ensure your ideas are being brought to life effectively
• Developing relationships with your clients, ensuring you understand their business needs and media objectives
• Working on broader strategic projects with Disney clients, bringing in resource from Publicis Media as required

THE PERSON

• The ideal candidate will be passionate about media strategy and data-led insights. They will be interested in people, what makes them tick and how to influence their behaviours. 
• We are looking for someone who is an assured presenter, confident and collected. Excellent communication skills are important, to work effectively with the broader team across Europe and also our clients.
•  A passion for entertainment and TV is beneficial
•  You will continually keep up-to-date with market developments and embrace the new. You take great pride in delivering outstanding work across every campaign and supporting a team to do the same

COMPANY VALUES

TRUST
Trust is the cornerstone upon which we build our relationships. We hold ourselves to the highest standards of how a partner should behave. We treat our people and our clients with respect, transparency and honesty.

TALENT
This is first and foremost a people business. We are committed to ensuring Publicis Groupe a destination for the best talent in our industry. We value people as individuals, growing ourselves as we grow our client’s business.

TRANSFORMATION
True transformation comes when we stop managing change, and instead initiate change. We believe in our purpose to be the admired force for business transformation. We believe that focusing on performance and results has the power to transform client business.