Data Strategist

  • Full-time

Company Description

Digitas exists to make brands count. We’re a modern, data-inspired agency. 

We are the only agency designed to offer clients who seek to transform their marketing, a complete stack of services, from integrated communications, to commerce to CRM and innovation services, across the world, all driven by our data about what really counts for businesses. 

Our global workforce of 7,000 includes industry-leading creatives in each region, working with data scientists, technology experts and media specialists to demonstrate what can be achieved when hard data meets imagination. 

Become a creative at Digitas and join a team with no borders; a non-traditional interactive agency where bright sparks with unique skill sets are encouraged to connect across departments on bold, creative and data-driven digital marketing.

What we’ll offer you: 

  • A creative, fun and rewarding team culture where collaboration is key 

  • All the benefits of being part of a global network with a Wholeself program, Learning & Development opportunities, flexible working and an industry leading parental leave policy  

  • Opportunity to work with a diverse workforce across the network 

  • Confidential 24 hour support via our employee assistance programme 

Job Description

You act as a source for information on latest technology trends & products in the space of (big) data, analytics, ad-tech, machine learning and/or AI.

You develop smart frameworks and methodologies for approaching strategic issues, test & learn programs or creative problems, utilising a team of Data Analysts and Scientists as well as an cross-functional team of CX strategists, developers and designers. 

You have a high comfort factor in interpreting information from complex analyses. Understanding of building -and generating insight from -integrated dashboards or visualisation tools.

You don’t use buzzwords but you do guide clients through the maze of buzzwords towards a good understanding of opportunities and solutions to their business problems

You have at least 5 years of experience with strong data planning or marketing consulting pedigree demonstrated through analysis projects, case studies, and agency IP.

    Qualifications

    Specifically, you are responsible for delivering data strategy and consulting across multiple client engagements from enterprise data strategy to campaign data strategy through:

    • Providing a cross-functional understanding of data, navigating data ownership issues and governance toward a federated model.
    • Working with and managing external data partners and vendors
    • Working together with solution architects, analytics team and engineering to determine success metrics and translating them into data needs, technical requirements and uses cases. 
    • Transformation of customer data into actionable insights that can drive marketing strategy and inspire the creative process.
    • Demonstrating competence with or knowledge of statistical analysis languages and relational database technologies (Python, R, SAS and/or SQL) preferred.
    • Articulating a clear conceptual framework for the data strategy and an ability to communicate or broker decisions across functions in line with a project plan

    Additional Information

    Digitas, as a part of Publicis Groupe, believes that our people are our greatest asset. Our people are chosen for their personalities, their ethics and professional qualities without any exclusion, preferential treatment or discrimination. We are proud to be an equal opportunities employer and do not discriminate by reason of age, gender, gender identity, race, sexual orientation, nationality, religion or disability or any other difference. We encourage applications from all qualified individuals and will provide appropriate assistance for candidates with disabilities or special needs throughout the recruitment process upon request. 

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