Saatchi & Saatchi has grown from a start-up advertising agency in London in 1970 to a global creative communications company headquartered in New York with 114 offices in 67 countries and over 6000 employees. 

Saatchi & Saatchi is part of the Publicis Groupe, the world’s third largest communications group. We are a full service, integrated communications network and we work with 6 of the top 10 and over half of the top 50 global advertisers. 

We’re in the business of getting people to fall in love with our clients’ products and services. We have an unshakeable spirit and unbeatable attitude from day one at Saatchi & Saatchi that Nothing is Impossible.

Principle Responsibility:

Our PG One Oral Care NY global team is looking for a strategic, collaborative and dynamic leader to lead our Analytics, Data and Marketing Intelligence capability. We are leading the digital business transformation of Oral-B and Crest, and integrating data into the everyday processes and outputs of our team is a critical piece.

Working alongside other team members (including Strategy, Account Management, Experience Design, Creative, SEO and Production), this individual will direct our approach to data – identifying where, when and how we define success – and extract business-driving insights and action items. Recommendations will impact and inform our consumer user journeys, creative design and messaging, in-market optimization recommendations and more.

This is a highly client facing role requiring multifaceted capabilities, from survey design, creative and messaging/media analysis, to site optimization recommendations. DTC/e-commerce experience is a plus, as this team is directly responsible for driving sales growth on Oral-B.com. The unique ability to look across paid, organic and earned channels will also be key in helping us manage – and collaborate with – various agency and partner stakeholders.

The channels and platforms that the ideal candidate will be comfortable with are:

• Digital – Social, OLV, Website, App, FB, Snap, Pinterest, OTT, Banner/Display
• E-Commerce – Big Commerce
• CRM – Retention Science
• Amazon – (AMS, Amazon Advertising)
• Broadcast: TV
• Programmatic or addressable media

Main responsibilities:

• Lead the strategic direction for brand building across the portfolio of brands through the smart application of data and analytics insights
• Serve as primary contact with Client on all areas of data and analytics
  • Facilitate incoming requests for the analytics team; help prioritize among other tasks and overall workload\
• Oversee regular and ad hoc reporting output across both Oral-B and Crest, including weekly, monthly and quarterly reports
  • Translate data from diagnostic metrics into clear, concise narratives that: 1) outline business growth; 2) reflect the team’s optimization efforts during the reporting period; 3) provide a POV on how to scale what’s working
  • Pro-actively recommend changes to report templates and processes, as needed – including the use of Google Data Studio and other visualization tools
• Drive measurement plans and KPIs across digital platform work (site, CRM), as well as inform KPIs against paid media channels and campaigns
• Provide clear, actionable recommendations that inform creative brainstorms and other brand-level output 
• Direct management of analyst(s); provide mentorship and coaching, oversee their day-to-day workload
• Collaborate with both internal Groupe and external third-party stakeholders/partners on optimization recommendations, other growth opportunities.
• Provide ongoing education and insight into the performance of specific channels and their role in the overall mix from creative effectiveness to advanced segmentation and omnichannel thinking.

Key Performance Indicators

• Brand team transformation (full data integration at all levels)
• Effective integrated strategies and ideas
• Creative application of data and insight to unearth opportunities that stretch the brand’s pre-conceived boundaries for play
• Growth in data & analytics scope

Experience needed across the following areas:

• Site analytics: Google Analytics and Google Data Studio
• Digital tagging, tracking, QA, and maintenance: Google Tag Manager, Floodlight
•  3rd party testing vendors – Nielsen Brand Effects, Millward Brown, IPSOS, YouTube Brand Lift
• Understand the fundamentals of Attribution including MMM and MTA
• Test Design: A/B, Multivariate and corresponding suppliers such as Criteo and Monetate
• Ad Servers: DoubleClick, Sizmek, Atlas, MOAT, DoubleVerify.
• Syndicated Measurement: comScore, Nielsen
• Ad Effectiveness Research: comScore, Millward Brown Digital, GFK, Nielsen Marketing Cloud.
• Data management and demand-side platforms Neustar
• Social Listening: Netbase, Crimson Hexagon and others.
• Competitive Insights tools such as SimilarWeb, Moat, Sprinklr, TNS, Clavis
• Survey design
• Facebook Ads Manager

MBA a plus; prefer 8-10 years of experience. Consumer Packaged Goods experience is also a benefit but not a requirement

All your information will be kept confidential according to EEO guidelines.