Analyst

  • 345 Hudson St, New York, NY 10014, USA
  • Full-time

Company Description

Zenith is The ROI Agency, we succeed when our clients succeed. We have a simple strategy: motivate our people, deliver great work, and delight our clients. Clients want to work with happy and motivated people.  We have a superb Talent team, helping the agency recruit, develop and retain the industry's best talent. We're constantly striving to create a winning culture and we're delighted that 91% of our people would recommend us as a great place to work.  We are single mindedly focused on delivering great work. We have a consistent track record of making our clients' communications more effective. Our goal is to achieve commercial marketing success. We don't set out to win awards but see them as a function of great work.  Our greatest credential is our client list. Every day we work on challenging business and communication issues, in partnership with great client marketing teams. We are proud to have worked with many of our clients for 10 years or more and are equally proud of our new relationships.  

Job Description

Overview:  

Analysts form the foundation of the Precision team. They pull and arrange data from a multitude of sources to feed business-improving insights, then build thoughtful presentations and reports that bring the story home to our clients. A successful Analyst should have a passion for emerging tech and media, bring a data-driven approach to decision-making, determine a point of view and share it in a positive way, and always crave to learn more to improve outcomes. This engagement is an opportunity to work with high profile automotive client. 

Responsibilities:  

  • Pull data from various 3rd-party ad servers like Campaign Manager, and Demand Side Platforms such as Amazon and DV360 to feed our reporting and optimization 

  • Merge data sets from different platforms to provide weekly reporting views and custom dashboards for the Precision trading team 

  • Maintain a pulse on optimizations and Precision campaign changes 

  • Manage and use our proprietary business intelligence tools to power actionable insights 

  • Cross-functional team coordination and communication (Advertising Operations, Media, Strategy) 

  • Translate success metrics into tracking and reporting requirements 

  • Write clear concise PowerPoint Presentations summarizing data insights, outcomes and implications in a straight-forward and enlightening way 

  • Derive insights and recommendations from campaign performance reports that are actionable 

  • Assist in development of testing/measurement frameworks and learning agendas 

  • Deliver or support ad-hoc reporting requests 

Qualifications

 

  • Advanced Excel skills (Able to work with complex Excel formulas) 

  • Knowledge of Business Intelligence tools (Tableau, Cognos, Business Objects, QlikView, DOMO) and relational databases (SQL Server, MS Access, Oracle). Use of Webtrends, Omniture, Google Analytics is a plus. 

  • Experience with more than one of the following ad technologies: third-party ad servers and demand side platforms, especially DV360 & Campaign Manager. Use of Innovid, The Trade Desk, Sizmek, & Amobee is a plus.  

  • Experience with online advertising media channels, especially Display & Video. Experience with Search, Social Email, and CRMs is a plus. 

  • Ability to communicate ideas & findings to internal clients 

  • Must have ability for fine tuning details 

  • Must work well in a fast-paced, team-oriented environment 

  • Proven ability to interact with people at all levels of an organization, fostering strong cross-functional teamwork and result 

  • Bachelor’s Degree in a related field 

  • 1 year of relevant experience 

Additional Information

All your information will be kept confidential according to EEO guidelines.

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