Creative Strategist

We’re searching for a Creative Strategist who can undercover breakthrough customer insights and inspire impactful cross-channel marketing programs. You’ll drive the application of customer insight into the marketing program development process. You’ll seamlessly integrate meaningful creative to ensure that all work builds off a compelling insight in support of business strategy.

Tasks and responsibilities include:

• Develop actionable insights from a wide variety of data sources: analysis of client data, primary and secondary research, media data
• Bring creativity and intelligence levels of the office up by providing inspiration around trends, customer insights, emerging tech and thought leadership
• Write and contribute to creative briefs and briefings
• Be a key point of contact and/or act as internal research team – request and share information in relevant ways
• Develop market overviews, competitive analysis and target profiles
• Push the boundaries of innovation of our agency model and client’s business by keeping abreast of the latest trends (technology, media and social) that are affecting and evolving human behavior
• Serve as the connective tissue for innovation and insights with other Digitas offices
• Optimize impact of customer insight in the creative program development process by partnering with creative
• Partner actively with strategy teams to maximize insight derived from analytics and key findings applied to the development of marketing programs
• Identify key insights from existing client/Digitas data and identify relevant marketing program implications
• Drive teamwork into every task

To qualify, you’ll need:

• Four year degree (English/journalism, creative writing, marketing/communication strategy, anthropology, psychology or cultural studies preferred)
• 2-3 years of experience working in an advertising agency account planning department, brand consultancy, consulting firm or large strategic planning group OR Masters in communication strategy at an advertising school and one year of experience in an advertising agency account planning department, brand consultancy, consulting firm or large strategic planning group
• Inspirational, compelling personality
• Strong ability to brainstorm and participate in group discussion
• Experience with both qualitative and quantitative research
• Exceptional writing, communication and influence skills
• Ability to synthesize and see creative opportunity
• Candidate must be open to travel as needed

Got what it takes? We’d love to hear from you.

Digitas is an equal opportunity employer.

Gigs are short-term projects at companies within Publicis Groupe, and you are encouraged to apply if you have time and/or are looking to take on extra work. You know how you balance your time better than anyone else, so we ask that you consider your current workload and allocations when taking on a gig. If a gig catches your eye, fuels your passion, or just feels like a way to pitch in, and if you think you can take it on, we encourage you to apply.

Gigs are not full-time role changes, you remain in your current role and get to work on the gig for the designated amount of time. Gigs offer the opportunity to reframe your skills and experience to work on a new variety of projects.