Epsilon is the leader in outcome-based marketing. We enable marketing that’s built on proof, not promises. Through Epsilon PeopleCloud, the marketing platform for personalizing consumer journeys with performance transparency, Epsilon helps marketers anticipate, activate and prove measurable business outcomes. Powered by CORE ID®, the most accurate and stable identity management platform representing 200+ million people, Epsilon’s award-winning data and technology is rooted in privacy by design and underpinned by powerful AI. With more than 50 years of experience in personalization and performance working with the world’s top brands, agencies and publishers, Epsilon is a trusted partner leading CRM, digital media, loyalty and email programs. Positioned at the core of Publicis Groupe, Epsilon is a global company with over 8,000 employees in over 40 offices around the world. For more information, visit epsilon.com. Follow us on Twitter at @EpsilonMktg.

The Marketing BSA will design, develop, test and execute multi-channel marketing campaigns. BSA will work closely with clients, account delivery teams and US stakeholders to ensure accurate and timely delivery of account deliverables, with a focus on building new and executing existing client campaigns.

Responsibilities:

• Understand Campaign Specs/ BRDs based on the client discovery/intake
• Follow SDLC lifecycle to build multi-channel marketing campaigns - creating functional specs (FSDs), build complex flowcharts/ workflows, unit/ end to end testing and deployment of the campaigns
• Build waterfall and ad-hoc reports based on business requirements
• Proactively work to improve delivery quality, repeatability and on-time delivery of Campaigns and update the status to respective stakeholders
• Able to have effective client meetings, understand deliverables, and drive successful outcomes
• Help in developing and implementing best practices, standards, methodologies, etc around Campaign processes & automation

• Bachelor’s degree
• 2+ years of relevant work experience in the database marketing space
• Good understanding of CRM, Marketing concepts and various marketing channels like Direct Mail, Email, Mobile, etc
• Experience in the execution of multi-channel marketing programs/operation across multiple accounts
• Hands-on working experience in IBM UNICA Campaign or Adobe Campaign Marketing Automation tools
• Understanding of data warehouse and data mart concepts
• Strong SQL skills, must be able to write queries
• Experience translating business requirements into functional/business specifications and creating test plans
• Detail-oriented, able to multi-task, prioritize and able to quickly change priorities
• Excellent written and communication skills
• Good time management