Account Director

  • 6021 Connection Dr, Irving, TX 75039, USA
  • Employees can work remotely
  • Full-time

Company Description

Epsilon is the leader in outcome-based marketing. We enable marketing that’s built on proof, not promises. Through Epsilon PeopleCloud, the marketing platform for personalizing consumer journeys with performance transparency, Epsilon helps marketers anticipate, activate and prove measurable business outcomes. Powered by CORE ID®, the most accurate and stable identity management platform representing 200+ million people, Epsilon’s award-winning data and technology is rooted in privacy by design and underpinned by powerful AI. With more than 50 years of experience in personalization and performance working with the world’s top brands, agencies and publishers, Epsilon is a trusted partner leading CRM, digital media, loyalty and email programs. Positioned at the core of Publicis Groupe, Epsilon is a global company with over 8,000 employees in over 40 offices around the world. For more information, visit epsilon.com. Follow us on Twitter at @EpsilonMktg.

Job Description

Required Experience and Qualifications:

REQUIRED 8+ years of Marketing “Agency” Experience

REQUIRED 8+ years of Healthcare/Pharmaceutical Digital Marketing experience

REQUIRED:  FDA Regulatory Process experience

REQUIRED:  HCP experience

REQUIRED:  CRM/Digital Marketing

 

Serve as primary contact for all multichannel campaigns, specifically digital/email campaigns to both client and internal teams

Manages and leads the agency team in all aspects of project development and ensure delivery of high-quality creative work product standards (i.e., excellent creative, on target strategically, on time, and on budget)

Works cross-functionally with client’s brands, technology teams, agencies, and internal teams to deliver on their e-mail marketing strategy, developing detailed project specifications, manage workload, and providing end-to-end project management.

Organizes, plans, and works with implementation team to execute email marketing projects and campaigns from conception through implementation.

Ensure overall client satisfaction through timely and accurate execution of all email marketing campaigns/projects and frequent status communications.

Participate in the quality assurance process to ensure final product meets client’s expectations by deploying and evaluating test emails to a variety of ISPs

Schedule and track campaign deployments

Monitor bounce back procedures and ensure proper cleansing of database

Maintain email campaign process documentation

Maintain email standards including opt-in/out processes, email size, HTML, format, etc.

Provide daily/weekly reports on email performance and select other campaign performance, including open, click and conversion rates

Manages general financial reporting, project budgets, and monthly invoicing related to Interactive projects

Proactively monitors competitive market information and performance of email campaigns to make effective strategic decisions and campaign adjustments

Provide e-mail best practices to client including privacy, spam, formatting and deliverability

Participates in development of marketing and tactical plans

Participates in strategy discussions and client presentations

 

Additional Information

Great People, Deserve Great Benefits
We know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly. If you work here, expect competitive pay, comprehensive health coverage, and endless opportunities to advance your career.

Epsilon is an Equal Opportunity Employer.  Epsilon’s policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories.

Epsilon will provide accommodations to applicants needing accommodations to complete the application process.

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