Media Buyer - APEX

  • 175 Bloor St E, Toronto, ON, Canada
  • Full-time

Company Description

Publicis Media is one of the four solutions hubs of Publicis Groupe, alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is comprised of five global brands, Starcom, Zenith, Spark Foundry, Blue 449 and Performics, powered by digital first, data driven global practices that together deliver client value and business transformation. Publicis Media is committed to helping its clients navigate the modern media landscape and is present in more than 100 countries with over 17,500 employees worldwide. Apex is a new division of Publicis Media in Canada, the candidate chosen will help build process, be a self-starter, highly accountable person able to work with minimal supervision.

Job Description

Position Summary

The Media Buyer negotiates with media vendors to secure the most cost effective delivery of objectives; balancing price with quality factors.  The negotiation is reflective of the strategy & brand requirements of approved campaigns in TV, OLV & Radio, and OOH in a team environment.

This role requires a candidate who is analytical, math proficient, and well organized with great attention to detail. The candidate must be well informed of the TV, Radio, OOH, & OLV landscape (programming, trends, formats, ownership) trends and research.

Apex is a new division of Publicis Groupe in Canada, the candidate chosen will help build process, be a self-starter, highly accountable person able to work with minimal supervision.


Specific Responsibilities

  • Negotiate approved executions – TV, Radio, OOH, & OLV

    • Work with media vendors regarding tactical aspects of the media buy to achieve campaign objectives and/or fulfill a client request

    • Manage contracts/ insertion orders and any resulting revisions with media vendors

    • input broadcast/OLV media buys

    • actualize media spending

  • Assist with financials

    • Billing

    • Clearing of invoice

    • Advance knowledge of media ocean an asset

    • Ability to keep trades tracked and up-to-date

  • Train media assistants

  • Prepare/develop reports in PowerPoint & Excel – routine & custom reports

  • Usage of all media related systems

    • Media management       - DDS, OLV buying platform

    • Media Research            - nLogic


Major Contacts

 Internal              Buying team, Strategy Manager/Planner, Finance

 External            Client (pre & post buy presentations), Media Sales reps, Media Systems reps


Characteristics of Successful Media Buyer

  • Tough but fair negotiator
  • Strong analytical ability
  • Problem solver
  • Good under pressure
  • Team player
  • Excellent organizational skills with
  • Amicable/gets along with people – builds strong relationships with media contacts


 Required Skills, Experience and Education

  • Minimum of Associate Degree in Media, Bachelor’s degree a plus/preferred
  • Track record of success throughout post-secondary career and previous employment
  • Minimum of 2+ years of media buying
  • Media systems’ proficiency
  • Strong analytical & math proficiency skills
  • Solid verbal and written communication skills
  • Technical proficiency, particularly with Excel, Word and PowerPoint
  • Demonstrated critical thinking and problem solving abilities
  • Able to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure
  • Detail-oriented and able to produce accurate work product

Additional Information

Publicis Media is an equal opportunity employer and we welcome and encourage applications from all interested parties. Accommodations are available, upon request, for all stages of the interview and employment process for those with a disability or medical need during any stage of the recruitment process. We thank all candidates for their interest in Publicis Media, however, only those candidates selected for an interview will be contacted.


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