Analytics Manager

  • 375 Hudson St, New York, NY 10014, USA
  • Full-time

Company Description

Spark Foundry is a global media agency that exists to bring HEAT – Higher Engagement, Affinity, and Transactions – to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention; to care more about our clients’ brands; and to buy more products and services from them.

Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Media, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world’s best and most beloved brands and companies. We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers.

With a Millennial-friendly, bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry’s best talent, with one of the best retention rates in the industry. And by applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for today’s challenges, and also poised to create meaningful careers in the years to come. 

Because we know that heat arises the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights; content and creative production; communications and strategy; finance and marketing; and sociology, psychology, and other liberal arts disciplines.

Job Description

Conduct organizational studies and evaluations, design systems and procedures, conduct work simplification and measurement studies, and prepare operations and procedures manuals to assist management in operating more efficiently and effectively. Manage and maintain Datorama, the data warehouse – candidate will become expert on visualization. Lead internal conversations and vet third party study methodology with for fiscal year planning. High Level Measurement Framework and KPIs (Key Performance Indicator). Lead implementation of third party media measurement studies. Manage Learning Agenda in partnership with internal strategy team. Set up for all channels, data dictionaries, data access to accounts/partners/tools, and calendars for cadence. Identify required audience segments; define segments based on data rules. Quality check data flow of DMP (data management platform) and troubleshoot any discrepancies. Coverage of all DMP (data management platform) covered business units. Build segmentations and identify required audience segments; define segments based on data rules. Execute Audience Discovery against segments utilized for paid media. Understand which audiences and data sources are proving most effective to accomplish paid campaign KPI (Key Performance Indicator). Utilization of DMP (data management platform) audience and performance reports to analyze audience performance and identify implications. Mentor one direct report with an eye towards growing internally. Work with directors on measurement roadmaps and execute measurement plans for each campaign. Act as the client’s main point of contact for analytics and build relationship with client through weekly status calls with client. Create POVs (point of view) to be sent to client and internal teams. Use media and client data to inform strategic decisions. Organize activation teams to create campaign wrap reports for post-campaign learnings. Oversee Marketing Mix Modeling analysis. This position will supervise 1 professional employee who holds the title of Senior Analyst. 

Qualifications

Employer will accept Master’s degree in business, management, economics, marketing, and computer and information science or related field or related field; and 2 year(s) of work experience in job offered or 2 year(s) of work experience in a related occupation.

Education or experience must include:

  1. Tableau
  2. Excel Formulas
  3. Advanced Analytics – Modeling
  4. R Coding Skills
  5. SQL Coding Skills
  6. Datorama
  7. Digital Analytics
  8. Measurement Framework and KPIs
  9. DMP
  10. Client Presentation Skills.

 

Must be available to work on projects at various, unanticipated sites throughout the United States.

 

CONTACT: In order to be considered for this position, you must email resume to: [email protected] Please refer to Job# 6630.5275.

Additional Information

All your information will be kept confidential according to EEO guidelines.

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