Performics, The “Original Performance Marketing Firm”

Founded in 1998, Performics is a performance pioneer, originally operating as an affiliate network, and rolling out search marketing services in the early 2000s. Today, Performance Marketing has moved from a specialty service to the strategic center for brands. We’re connecting marketing investment to consumer intent, redefining performance by using data, consumer intent signals, technology, media and content in novel ways. We’ve built Growth Solutions to foster innovation. And we’re structured globally to serve multi-market clients at scale. Built by DoubleClick. Bought by Google. Now the performance marketing agency of Publicis Groupe.

This role is responsible for collaborating with the programmatic lead as well as planning teams to plan and execute programmatic campaigns across clients.

ESSENTIAL DUTIES & RESPONSIBILITIES :

• Plan and execute all programmatic buys across social, display and video platforms.
• Serving clients for tasks such as campaign briefing, programmatic proposal, budget allocation, campaign monitoring, optimization & analysis and reporting.
• To set up PMP/ PD/ PG deals.
• Collect data and track the performance of all the buys against set KPIs (CPI, CPL, CPA, PPC etc.)
• Regularly provide analysis on performance against forecasts and making adjustments as necessary to fulfil the set objectives.
• Liaise with Ad verification, VOD/ OTT partners for plans and execution.
• Troubleshoot technical issues on campaigns, especially conversion-oriented ones.
• Analyse campaign data to develop insights and strategies to improve on campaign KPIs and conversion optimization – Creative, Audience & Placements.
• Working with creative teams to identify the creative optimization opportunities and reduce media wastage.
• Innovating to improve performance, growth and profitability across all channels.
• Keep up-to-date with market trends.
• Share best practices with peers within group.
• Accountability and full ownership for campaign performance and aligned KPIs.

Requirements :

• Min. 3 years’ experience in Digital Marketing and 1 year programmatic experience
• Knowledge of other biddable platforms (Facebook Ads & Google Ads)
• Knowledge in leading DSPs – DV360, TTD & Amobee
• Knowledge in Ad Networks and Data Partners
• Knowledge & Certification in DV360 Individual / GMP
• Facebook Blueprint Certification & Google Ads Certification is a plus point

https://www.performics.com/