Search Planner

  • Full-time

Company Description

Heartbeat is the full-service agency for healthcare Challenger Brands. So what? So… Challengers are playing a high-stakes game—they must battle behemoth market leaders, upend ingrained treatment habits, or transform a “me-too” product into “yes-please” product. That means we never take the easy road. We are a crew of optimists and activists who believe that “Never Been Done” doesn’t mean “Don’t Ever Do.” 

A culture-first, creative community, Heartbeat’s been recognized as a “Best Place to Work” by both Ad Age and MM&M. We take a lot of pride in that. Heartbeaters are thinkers and doers with healthcare roots and an appetite for fresh perspectives. We chase after challenges with ingenuity and guts, always striving for better. So if you want to surround yourself with partners who are insightful, inventive, and courageous—well, you just hit the motherload. 

That’s the philosophy, here are the creds: 200 employees between NYC & LA; strategy, creative, media, & technology under a single roof; a pile of awards from the likes of the Mannys, MM&M, OMMA, & Clio, not to mention Agency of the Year nominations galore. And led by a President who dared to be quoted: “We celebrate people who stand up and say, ‘You know what? This is dumb.'” Damn straight.

Job Description

  • Manage Paid Search campaigns for multiple clients including deliverables, optimizations, reporting, strategy, & communications
  • Help improve the department by facilitating departmental meetings and strategy, working with other planners and departments to craft an integrated strategy, and integrating industry best practices
  • Help us develop a best in class team by publishing whitepapers, attending seminars, and increasing our footprint in the search marketing landscape

Qualifications

  • Minimum 1+ years experience working in Paid Search advertising (PPC).  Candidates without Paid Search experience will not be considered.
  • Specific paid search technical skills desired: Dart search, DFA, Eyeblaster, Marin software, Kenshoo, understanding complex analytics, and understanding javascript tracking
  • Strong working understanding of the Search Engine Marketing industry including major players and supporting technologies
  • Understanding of analytics tools
  • Strong communication and leadership skills 
  • Ability to effectively communicate with clients, particularly in the area of explaining technical concepts to those in non-technical roles
  • Ability to manage and prioritize multiple projects and tasks simultaneously
  • Bachelors Degree

Additional Information

All your information will be kept confidential according to EEO guidelines.

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