Media Planner

  • 100 E Penn Square, Philadelphia, PA 19107, USA
  • Employees can work remotely
  • Full-time

Company Description

Publicis Health Media (PHM) is the market-leading media agency in the health category, providing unmatched health and pharmaceutical expertise, innovation, and buying clout for some of the world’s biggest healthcare brands. The work we do at PHM is shaped by our genuine passion for health and wellness: the imperative to help real patients navigate the most pivotal moments of their healthcare journeys—moments of curiosity, fear and optimism. 

As health media specialists, we channel this passion into a dogged pursuit of marketing solutions that help our clients and brands navigate the complexity of the modern healthcare landscape. From deep category expertise to the latest innovations in the industry, our team’s best-in-class health media aptitude allows us to deliver on that promise for our clients. 

PHM has its finger on the pulse of the industry—we’re a creator culture with the deep insights to uncover what’s important now and next in media. Our annual HealthFront, the only industry upfront dedicated to health, profiles industry trends and disruptors and helps drive our client’s business results in the dynamic health & wellness marketplace. 

Internally, we align around our mission to connect people with life-saving health and wellness solutions every day and we celebrate our connection to one another and the communities around us through our #PHMLove movement. 

PHM is part of Publicis Health, the world’s premier health-oriented agency network. A division of Publicis Groupe, Publicis Health manages top-tier agencies specializing in promoting innovative solutions in advertising, digital, branding, message delivery, market access, and medical communications.

Job Description

The Planner executes media buying and contributes to media planning for assigned clients.  The Planner is “Master of the details” - capable of running small to medium sized projects with limited day-to-day supervision.  The goal for the role is to continue to learn and apply basic media principles.

 

Key Responsibilities

 

Knowledge

·         Expertise in cross channel media tools (e.g., ComScore @ plan, SRDS, DoubleClick, etc.)

·         Knowledge of competitive marketplace

·         Demonstrates solid knowledge of cross channel media tools and response forecasting

·         Solid understanding of the brands, media channels and starts focusing on a particular area of media

·         Knows how the agency works and how jobs flow through the agency

·         Has broad but basic knowledge of the brands, category, channels & processes

·         Competency in media math, financial terminology, publisher T&Cs

·         Gain understanding of online campaign management trafficking/ad serving systems, media technologies including MediaVisor and traffic sheets through taking appropriate trainings and meeting with Power Users and MOTs

·         Basic knowledge of media tools: @Plan, Ad Relevance, SDS,  Benchtools, ComScore, etc.

·         Basic knowledge and assistance in media planning and buying process

·         Develop strong financial management skills through actualization, UMB/IRR, and Workflow training

·         Seeks to understand the project strategy and gain competitive knowledge. Understands media goals, objectives & strategies for ad campaign

 

Internal: Operations, Tactics and Strategy

Manages campaign execution independently and efficiently with limited supervision. “Owns” the daily work on assigned brands. Work very well with internal teams.  Point person on specific projects or assignments with key stakeholders.

·         Owns, updates and presents internal status. Consistently keeps team “in the loop” on status of projects verbally and/or in writing

·         Begins to pro-actively identify/resolve campaign execution issues

·         Contributes thoughtfully to the planning process

·         Strategy:  Independently develops innovative media recommendations and POVs.  Owns campaign optimization recommendations.  Transforms research data into actionable customer insights, observations and conclusions.  Contributes to defining client’s media strategy (online and offline). Learn why strategic decisions were made on assigned brands and what the implications are

·         Analysis:  Pull and interpret campaign trending and metrics.  Conducts data and consumer profile gathering.  Assists in the development of results analyses which include insights and implications of data. Performs campaign analysis; identifies & resolves issues

·         Buying: Executes media planning & buying independently.  Develops cross channel request for proposals (RFPs), evaluates proposals and finalizes buy recommendations.  Accountable for on-time, on-budget campaigns, and quality assurance of all ad placements in-market

·         Participates in development and use of processes to enable efficient program execution

·         Ability to manage & prioritize multiple projects simultaneously

·         Consistently leads internal and external discussions in certain media topic areas.  Active participant in meetings

·         Proactively identifies and addresses issues with the management team

·         Listen, comprehend, and articulate project roles and responsibilities

·         Info shares industry news and updates with the team to facilitate discussion

 

Client Relationship

·         Highly responsive, timely and effective at meeting client requests

·         Understands clients’ business

·         Attends client meetings and provides timely follow-up. Very detail oriented.

·         Manages media deliverables and communicates specs, program details, and deadlines

·         Develops strategic relationships with key outside partners

·         Communication: Ability to write clear, cohesive, client-ready documents.  Strong written and verbal interaction with internal teams (marketing, other capabilities, outside vendors).  Strong public speaking and presentation skills

·         Vendor management: Well versed in vendor landscape., and contributes to agency POVs.  Direct and guide vendor activation with project or brand goals understood. Evaluates publisher proposals for completion, accuracy, relevance and potential inclusion

Qualifications

o    Exhibits Integrity and Trust

o    Exhibits Self Development

o    Adherence to agency procedures (on-time and accurate timesheets, GDPs, 360 feedback)

o    Solid listening skills and takes notes during meetings, disseminates notes & follow-up as appropriate

o    Ability to clearly communicate both orally and in writing

o    Proficiency in computer skills used to manage day-to-day workflow (e.g., Microsoft Office Suite)

o    Ability to work in a matrix (multi-supervisory) environment; Ability to multi-task, manage one’s time, and demonstrate personal organization and ability to meet deadlines (strong work ethic); Ability to take initial direction, then transition to a more independent work style

o    Bachelors degree required

o    2-4 years media planning experience and/ or 1+ years online experience preferred

o    Pharmaceutical industry a plus

Additional Information

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