Digitas is The Connected Marketing Agency, committed to helping brands better connect with people through Truth. Connection. Wonder. With diverse expertise in data, strategy, creative, media, and tech, we work across capabilities and continents to make better connections and achieve ambitious outcomes through ideas that excite, provoke and inspire. Curious and fully transparent, we are always examining real human behavior to create authentic connections—between brands and consumers, clients and partners, and ideas and outcomes.

Digitas is a highly-caffeinated playground where brilliant minds come together to bring bold, award-winning ideas to life.

The Data & Analysis team uses data-driven insights to fuel strategic growth for clients. We believe that data should never exist in a vacuum; instead, it should be put to work to bring the best ideas and stories to our clients.

To help with this, we’re looking for an outstanding Lead Analyst – someone who can lead a team of analysts, provide strategic data-driven recommendations to drive client goals, and collaborate with internal partners to drive cross-functional success. Sound like you? Read on.

We are looking for an enthusiastic and forward thinking CRM Manager to join our team in Digitas, Malaysia. The CRM Manager is a highly experienced, creative, collaborative individual. Someone that brings natural presence, business acumen and an exceptional track record working with leading brands, to blend strategy into extraordinary ideas that achieve effective results. They have a central role in building Digitas’ reputation for connected CRM effectiveness, leading to new case studies and accolades that will drive our growth plan. They work with creative, data analysts, user experience architect and technology professionals. This is because we believe that at the intersection of technology, connectivity and data can create powerful new connections between people and brands. The CRM Manager is tasked with managing the day to day aspect of CRM, help in developing programs, setting overall strategy and facilitating implementation.

Key Responsibilities:

• Playing a leadership role for all CRM activities
• Identifying strategic opportunities
• Guiding the entire ideation process and support efforts all the way through to delivery
• Being a champion for effectiveness and how to develop data-driven strategy and CRM programs – Setting KPIs and analyzing effectiveness against the program
• Ability to plan email campaigns and email journeys is a must.

• The ideal candidate that we are looking for should have:
• 5-7 years of CRM program experience – consulting and client-side experience will also be a consideration
• An excellent track record for leading CRM engagements and creative outcomes with global client brands in multi-cultural, multi-agency and network teams
• Strong creative, brand planning and / brand consulting pedigree demonstrated through case studies, awards, etc…
• An analytical mind with deep industry knowledge, able to make recommendations using various research sources, tools and analytics techniques to uncover insight
• Strong creative problem solving, both on a conceptual level in defining the strategic vision and a practical level in handling planning and operational considerations
• Up-to-date knowledge of marketing technologies (MarTech) and digital experience platforms spanning Paid, Owned and Earned / social media – email automation tools such as Salesforce, Salesforce Pardot, Microsoft CRM is a plus.
• Exposure to a variety of industry verticals with depth and breadth of expertise in one or two categories – FMCG, Infant Nutrition preferred.
• Authentic leadership qualities when working within project teams

https://www.digitas.com/en-sg