Publicis Groupe has been appointed by Beiersdorf as the global agency partner for NIVEA, the world’s leading skin-care brand, for every market globally. For NIVEA we have built a bespoke agency called Publicis One Touch, a name that embodies the NIVEA brand purpose of ‘The Power of Touch’. 

Publicis One Touch is a new agency model that brings together data, creativity and technology to help build a truly integrated approach to the Nivea brand. This model is designed to dramatically improve the effectiveness, efficiency, creativity and consistency of NIVEA marketing. 

To deliver the creative scope and the implementation we will have powerhouses across 8 hubs in New York, Sao Paulo, Cape Town, Dubai, Mumbai, Shanghai, Bangkok, Moscow. The new Agency will be led from a Hamburg HQ, and use a network of Publicis One Touch teams in over 40 other markets to cover the NIVEA world.  

Working at Publicis One Touch not only gives team members the chance to work on an iconic brand at a global level and not just be a part of an agency, but be an essential part of business transformation for Beiersdorf. 

As Copywriter you have an excellent aesthetic judgement. You will be responsible for the art and science of strategically crafting and publishing targeted, reader-focused words (“copy”) for campaigns, including onlineinstore press and TVC that get people to take some form of action.

Major Tasks, Responsibilities and Key Accountabilities​​​​​​:

• Development and implementation of creative and effective campaigns in all channels and across all disciplines (classic, online and offline, CRM, social media etc.)
• Conception and implementation of websites, mailings, e-mailings and CRM campaigns
• Adaptation of international and national umbrella campaigns in line with media requirements
• Creation of creative idea presentations
• Close collaboration with Text, Planning/Strategy, UX and Motion Design

We’re looking for strong, impactful work experience, which typically includes:

• Good copywriting skills to be able to deliver memorable and engaging storytelling 
• Strong in ideas and concepts
• Experience in classic campaigns and in B2C and online marketing
• Expertise in beauty/skincare within agency
• Strong will to take responsibility and ownership for projects on an individual/team setting (from conception to production) 
• Fluency in written and spoken English 

Apply now! 

Person to contact: Kai Schlüter - Senior Talent Manager