Performics, The “Original Performance Marketing Firm”

Founded in 1998, Performics is a performance pioneer, originally operating as an affiliate network, and rolling out search marketing services in the early 2000s. Today, Performance Marketing has moved from a specialty service to the strategic center for brands. We’re connecting marketing investment to consumer intent, redefining performance by using data, consumer intent signals, technology, media and content in novel ways. We’ve built Growth Solutions to foster innovation. And we’re structured globally to serve multi-market clients at scale. Built by DoubleClick. Bought by Google. Now the performance marketing agency of Publicis Groupe.

Seeking an exceptional leader for the role of Digital lead. Reporting directly to the Managing Partner/ Head of Performics, and serving as a key member of the senior management team, primary responsibility is to drive tangible business results- increased revenue and profitability through a consumer-centric approach  using digital technology and  marketing across the different business units and product lines.

An expert in Digital marketing- inclusive and not limited to branding, social media, SEM and other facets of Digital Media, responsible for the design and implementation of a comprehensive digital marketing strategy for the brand that drives client deliverables through customer awareness, increasing engagement, and delivering a best-in-class experience.

Lead innovation using digital technology across the business and solidify the functional digital strategy to drive change across clients and at the agency.

Key Responsibilities:

• Define a transformational digital roadmap aligned to the corporate strategy to maximize operational efficiencies, market awareness and customer engagement
• Manage the digital lifecycle; from concept, throughout the build and test phases, until launch and maintenance
• Measure return on investment and engagement for digital marketing activities including establishing procedures to track and monitor digital marketing effectiveness and measure actual performance against planned performance
• Leverage digital platforms to provide solutions for challenges faced by the organization / industry.
• Work with existing and emerging digital solutions and technology to tackle key organization problems related to business processes, service delivery, customer onboarding, and their integration
• An expert in running Online Marketing campaigns, specializing in Pay Per Click (PPC), Product Marketing, Display Marketing, Search Engine Optimization, Social Media Marketing, Social Media Marketing, Programmatic & Mobile
• Identify opportunities for cross/Up –sell across their set of clients and help business teams in converting them
• Working closely with the team on Campaign enhancement & Optimization
• Advise account teams on research, strategy, creation, execution and measurement of content across Twitter, LinkedIn, Facebook, Instagram, Blogs and other relevant social channels
• Grow business prospects with existing clients; expand digital scope of work fused with PR programs; lead new business outreach process and win business
• Establish strong and successful partnerships by advocating and educating technology vendors, publishers & data providers and internal stakeholders in line with the vision and ambition to shape technologies to suit our needs. 
• Drive thought-leadership by developing industry analysis and POVs, market landscapes for product roadmap planning and education purposes.
• Conduct training, deliver presentations, and lead meetings with clients.
• Develop and build services and solutions based on market requirements
• Support custom / ad hoc external and internal special projects

• Excellent interpersonal, verbal, written communication and presentation skills
• Intelligent, entrepreneurial with strong work ethic
• Ability to lead projects independently from start to finish, working with internal and external teams to make decisions and maintain forward momentum
• In-depth understanding of digital advertising landscape from either media planning or sales planner perspective
• High competency level in analysis & insight generation; demonstrated advanced Excel and PowerPoint skills
• Excellent time management / project management skills, with ability to manage detail work and communicate project status effectively to all levels

https://www.performics.com/