Paid Social Associate

  • Full-time

Company Description

Publicis Health Media (PHM) is the market-leading media agency in the health category, providing unmatched health and pharmaceutical expertise, innovation, and buying clout for some of the world’s biggest healthcare brands. The work we do at PHM is shaped by our genuine passion for health and wellness: the imperative to help real patients navigate the most pivotal moments of their healthcare journeys—moments of curiosity, fear and optimism. 

As health media specialists, we channel this passion into a dogged pursuit of marketing solutions that help our clients and brands navigate the complexity of the modern healthcare landscape. From deep category expertise to the latest innovations in the industry, our team’s best-in-class health media aptitude allows us to deliver on that promise for our clients. 

PHM has its finger on the pulse of the industry—we’re a creator culture with the deep insights to uncover what’s important now and next in media. Our annual HealthFront, the only industry upfront dedicated to health, profiles industry trends and disruptors and helps drive our client’s business results in the dynamic health & wellness marketplace. 

Internally, we align around our mission to connect people with life-saving health and wellness solutions every day and we celebrate our connection to one another and the communities around us through our #PHMLove movement. 

PHM is part of Publicis Health, the world’s premier health-oriented agency network. A division of Publicis Groupe, Publicis Health manages top-tier agencies specializing in promoting innovative solutions in advertising, digital, branding, message delivery, market access, and medical communications.

Job Description

The Paid Social Associate is the key support resource for the Paid Social team. The Associate assists the Paid Social Manager with campaign set up, execution, category research and success reporting. The goals for the role are to learn and apply basic social principles and execute and manage client’s online social campaigns.
 

Key Responsibilities 
•    Understands basic mathematical concepts. Intermediate computer skills/programs including Excel
•    Has broad but basic knowledge of the brands, category, channels & processes
•    Understanding of social campaign tools such as Facebook Business Manager
•    Understanding of analytics tools (such as Google Analytics and Adobe SiteCatalyst)
•    Familiarity of financial terminology and how it relates to the overall agency process

Internal: Operations, Tactics and Strategy
•    Coordination with manager to understand clients’ social goals and client deliverables.  Keeps internal team apprised of status on all jobs by issuing timely and accurate documentation and correspondence: 
o    Provide progress reports to managers as needed
o    Execute social related tasks as directed by managers 
o    Provide ongoing feedback and evaluation of campaign performance and activity
•    Research target audience utilized in social
•    Assist in campaign structure 
•    Assist with preparing reports for clients, including key metrics, goals attained, analysis and completed/ planned activities 
•    Identify and implement social campaign optimizations
•    Consistently keeps team informed on status of projects verbally and/or in writing
•    Solid listening skills and takes notes during meetings, disseminates notes & follow-up as appropriate
•    Supports manager as needed
•    Diligently and flawlessly executes on assigned area of project
•    Manage financial documentation and accountability with social vendors

Client Relationship
•    Attend client status and reporting meetings, actively listening and documenting appropriate action items
•    Flawless execution of client-ready documentation and reporting
•    Strong oral and written communication 

Qualifications

•    Exhibits Integrity and Trust
•    Exhibits Self Development
•    Adherence to agency procedures (on-time and accurate timesheets, GDPs, 360 feedback) 
•    Proficiency in computer skills used to manage day-to-day workflow (e.g., Microsoft Office Suite)
•    Ability to multi-task, manage one’s time, and demonstrate personal organization and ability to meet deadlines (strong work ethic)
•    Ability to take initial direction, then transition to a more independent work style

Education and Experience
•    Bachelors degree required
•    Basic understanding of social media
•    Experience or internship in a marketing role desired
 

Additional Information

All your information will be kept confidential according to EEO guidelines.

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