Associate, SEO Content Strategy

  • 100 E Penn Square, Philadelphia, PA 19107, USA
  • Full-time

Company Description

At Publicis Health, we are united around one purpose: to create a world where people are equipped and motivated to take control of their health. We transform healthcare marketing and communications into healthcare engagement. We believe healthcare marketing is healthcare, fostering healthy conversations, healthy behaviors and healthy people. Publicis Health is a Dynamic Health Engagement Platform, an organizing principle that seamlessly connects data, content and technology; is driven by marketing and business transformation; and offers our clients fluid access to world-class talent and game-changing capabilities. With 40 offices and 15 brands across the globe, Publicis Health’s worldwide staff is comprised of more than 3,000 healthcare professionals who are experts in advertising and branding, data and analytics, strategic planning, service design, digital media and technology, science, and medicine. Publicis Health companies include Digitas Health, Heartbeat, Insync, Langland, Payer Sciences, PlowShare Group, Publicis Health France, Publicis Health Media, Publicis LifeBrands, Publicis Resolute, Razorfish Health, Real Science, Saatchi & Saatchi Wellness, and Verilogue. 

Web: www.publicishealth.com | Facebook: www.facebook.com/PublicisHealth | Twitter: www.twitter.com/PublicisHealth

Job Description

The SEO Content Strategy Associate is the key support resource for the SEO team. The Associate assists the Content Strategy team with keyword research, competitive analysis, content optimization, recommendation QA and implementation/results analysis. The goals for the role are to learn and apply basic media principles and execute and manage client’s online media campaigns.  
 
Key Responsibilities
 
Knowledge
•    Knows how the agency works and how jobs flow through the agency
•    Understands basic mathematical concepts. Basic computer skills/programs including Excel
•    Has an understanding of digital marketing
•    Basic grasp of high level concepts of SEO
•    Solid writing skills 
    
Internal: Operations, Tactics and Strategy 
•    Coordinate with manager to understand clients’ SEO goals and client deliverables 
•    Provide progress reports to managers as needed
•    Execute SEO related tasks as directed by managers
•    Research keywords target audience utilized in search
•    Assist with SEO recommendations
•    Assist in reporting analysis 
•    Helps support established strategy for department and brand teams
•    Expected to learn what drives strategic decisions and the thought process involved
•    Supports manager as needed
•    Diligently and flawlessly executes on assigned area of project 
 
Client Relationship 
•    Detailed, professional and timely communications to internal team
•    Ability to clearly communicate both orally and in writing 
•    Solid listening skills and takes notes during meetings, disseminates notes & follow-up as appropriate 
 

Qualifications

•    Adherence to agency procedures (on-time and accurate timesheets, GDPs, 360 feedback)
•    Proficiency in computer skills used to manage day-to-day workflow (e.g., Microsoft Office Suite)
•    Ability to work in a matrix (multi-supervisory) environment
•    Ability to multi-task, manage one’s time, and demonstrate personal organization and ability to meet deadlines (strong work ethic)
•    Ability to take initial direction, then transition to a more independent work style
•    Exhibits Integrity and Trust
•    Exhibits Self Development 
 

Additional Information

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