Senior Search Planner
- Full-time
Company Description
Heartbeat is the full-service agency for healthcare Challenger Brands. So what? So… Challengers are playing a high-stakes game—they must battle behemoth market leaders, upend ingrained treatment habits, or transform a “me-too” product into “yes-please” product. That means we never take the easy road. We are a crew of optimists and activists who believe that “Never Been Done” doesn’t mean “Don’t Ever Do.”
A culture-first, creative community, Heartbeat’s been recognized as a “Best Place to Work” by both Ad Age and MM&M. We take a lot of pride in that. Heartbeaters are thinkers and doers with healthcare roots and an appetite for fresh perspectives. We chase after challenges with ingenuity and guts, always striving for better. So if you want to surround yourself with partners who are insightful, inventive, and courageous—well, you just hit the motherload.
That’s the philosophy, here are the creds: 200 employees between NYC & LA; strategy, creative, media, & technology under a single roof; a pile of awards from the likes of the Mannys, MM&M, OMMA, & Clio, not to mention Agency of the Year nominations galore. And led by a President who dared to be quoted: “We celebrate people who stand up and say, ‘You know what? This is dumb.'” Damn straight.
Job Description
Manage Paid Search campaigns for multiple clients including keyword research, building account structure, optimizations, reporting, strategy, & client communications
Understanding of search campaign tools such as Google Ads, Search Ads 360
Understanding of analytics tools such as Google Analytics
Familiarity of Financial terminology and how it relates to the overall agency process
Qualifications
Minimum 3+ years experience working in Paid Search advertising (PPC). Candidates without Paid Search experience will not be considered.
Pharmaceutical experience is a plus
Ability to execute account restructure
Ability to effectively communicate with clients, particularly in the area of explaining technical concepts to those in non-technical roles
Ability to manage and prioritize multiple projects and tasks simultaneously and independently
Additional Information
All your information will be kept confidential according to EEO guidelines.