Data Strategist / Framework (m/f/d)

  • Stralauer Allee, Berlin, Germany
  • Full-time

Company Description

About Publicis Emil

Headquartered in Berlin, Publicis Emil is a bespoke global agency within Publicis Groupe for Daimler (Mercedes-Benz, smart).  We are on a single-minded mission to help accelerate their journey to become the world’s automotive digital champion.

To do this, we have drawn on the best talent from agencies across the Groupe: cutting-edge expertise and diverse skills as one integrated end-to-end agency to serve advertising and marketing, digital experience & services, data intelligence and analytics, CRM, web and social commerce as well as local dealer communications.

We work with data at the heart to give Daimler’s entire marketing organization the ability to make better and smarter decisions.

We put customer centricity at the heart of everything we do, using ‘living’ customer profiles and journeys to engage people for purchases and beyond.

We are agile, collaborative and interdisciplinary. As we establish new teams across borders, we will ensure our work culture continues to reflect the spirit and behaviors that convinced Daimler that we should be their transformation partner.

We are pioneering the agency model of the future, recognizing that our success will be as much about the digital transformation and growth of our client, as it will be about the development and fulfilment of our people.

Job Description

The ideal candidate would be a person with a proven track record in providing strategic data insights that deliver demonstrable improvements in the way a business uses and gains value from data. A background in campaign and program planning would be very beneficial as this would provide you with a real world understanding of how strategic decisions are applied in market. This role sits at a global level and focuses on the process and framework required to support regions and markets to deliver local data insights and strategy.

The candidate would require experience of developing frameworks which deliver consistency and value from data. The consolidation of Data Strategy as a global function has produced a diverse organizational structure with very varied levels of expertise in different markets. We have a well-developed framework in place to deliver standardized reporting. This role will work closely with the reporting project to ensure alignment but the core focus will be on the support framework provided to Data Strategists in region and in market to deliver consistent and class leading Data Strategy to their clients.

In order to deliver in a consistent and repeatable way a number of projects have been initiated in 2019 including a value based insight framework, market maturity tracking, collation of case studies and best practice and facilitation of core training. As well as begin able to develop and manage these programs we are looking for a candidate who will proactively propose and develop new programs of work that support our core aims of consistent best in class Data Strategy across all markets.

Hands on technical experience in data tools such as reporting, web analytics and analysis packages is a distinct advantage (particularly Power BI which is used for all data visualization) but a good understanding of their capabilities would suffice.

To manage the many and diverse demands of the global markets we employ an Agile project management methodology that uses short development cycles (sprints) to focus on continuously improving the development of the products and services we deliver. Experience of working within such a framework would be an advantage but a good understanding of this management style would be sufficient.

It is crucial that the candidate can demonstrate that they are a data oriented problem solver, an analytical thinker with Data and Digital Marketing experience. Good administrative skills are required as we run a very transparent process using collaboration tools such as JIRA and Confluence which our clients have open access to. In addition to the technical and process focus of the role the candidate would need to liaise with a wide range of stakeholders both internally and at Daimler from very junior to very senior. Good collaboration and people skill are required. Previous experience of working with an automotive client, or a keen interest in the automotive industry would also be a benefit.


Required Skill:

  • Be able to demonstrate a proved track record of managing and implementing standardized frameworks within in a Data Strategy context
  • Proficient in Microsoft Office (PowerPoint and Excel especially)
  • Fluent writing and speaking skills in English

Prefered experience:

  • Can show evidence of implementing data-driven decision making processes and understand how that will affect our client’s business
  • Strong analytical, problem solving, facilitation, organizational, prioritization, decision making skills
  • Ability to explain technical concepts to a non-technical audience, to simplify complexity and to explain insights in a broader strategic context
  • Experience in using Power BI as a data visualization tool. Alternatively experience of other tools (Tableau, Looker, Datorama, etc.) and a willingness to learn Power BI
  • Knowledge of agile process and principles
  • Understanding of different project management methodologies including the ability to identify / resolve issues & develop detailed work plans
  • Experience in data-driven marketing campaign development, measurement, and optimization
  • In-depth knowledge of web technologies and the delivery of multi-disciplinary solutions
  • Experience of JIRA/Confluence would be an advantage (or similar project management and collaboration tools)
  • Adobe Analytics or Google Analytics working experience is a plus
  • Understanding of data management platforms, CRM and DMP platforms (preferably Salesforce)
  • Excellent interpersonal, organizational and communication skills
  • Excellent presentation skills

Additional Information

The role is based in Berlin, Germany. Candidates from other near markets would be considered but it would be implicit that they would need to travel to Berlin regularly and often at short notice to perform their role.

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