Group Media Director

  • Full-time

Company Description

Heartbeat is the full-service agency for healthcare Challenger Brands. So what? So… Challengers are playing a high-stakes game—they must battle behemoth market leaders, upend ingrained treatment habits, or transform a “me-too” product into “yes-please” product. That means we never take the easy road. We are a crew of optimists and activists who believe that “Never Been Done” doesn’t mean “Don’t Ever Do.” 

A culture-first, creative community, Heartbeat’s been recognized as a “Best Place to Work” by both Ad Age and MM&M. We take a lot of pride in that. Heartbeaters are thinkers and doers with healthcare roots and an appetite for fresh perspectives. We chase after challenges with ingenuity and guts, always striving for better. So if you want to surround yourself with partners who are insightful, inventive, and courageous—well, you just hit the motherload. 

That’s the philosophy, here are the creds: 200 employees between NYC & LA; strategy, creative, media, & technology under a single roof; a pile of awards from the likes of the Mannys, MM&M, OMMA, & Clio, not to mention Agency of the Year nominations galore. And led by a President who dared to be quoted: “We celebrate people who stand up and say, ‘You know what? This is dumb.'” Damn straight.

Job Description

Our synergistic approach to fulfilling client needs allows the Group Media Director to be client facing while he/she simultaneously works with internal departments (creative, strategy, technology) from conception to completion, making creative suggestions and providing input along the way.  

This position would oversee a team responsible for developing multi-channel media plans in accordance with the objectives, strategies and goals communicated by Heartbeat Idea’s roster of top tier clients. The Group Media Director would provide vision and leadership to the growing media team, ensuring excellence in execution for our east and west coast clients.  

Ideal candidate would have a strong strategic orientation and have the ability to translate client’s business needs into innovative media plans. Multi-channel experience in pharma is preferred. Experience in digital is a must as is possession of strong leadership skills with proven ability to manage and grow a team.  A basic understanding of SEM is a plus but would not be responsible for management of SEM team.  

This position also has a significant role in new business development.  While not responsible for obtaining and perusing leads, the Group Media Director would assist the VP of Media (to whom this position reports) in idea creation, scoping, presentation development, etc.

Qualifications

  • Bachelor’s Degree
  • 9+ years of media planning experience 
  • Track record of innovation and creative problem solving
  • Working knowledge of 3rd party software: specifically, DoubleClick, PRISMA, MRI and the Nielsen suite
  • Ability to uncover, articulate and implement actionable insights
  • Strong negotiation skills 
  • Ability to collaborate and work with multiple practices internally. 
  • Strong organizational skills and the ability to multi-task in a fast-paced environment
  • Superior communication skills
  • History of providing clients with successful media campaigns
  • Proven leadership qualities and the ability to hire strong support staff
  • Proficiency in Microsoft Excel and PowerPoint
  • Ability to present ideas and gain consensus and support
  • Experience working with Pharmaceutical clients a plus

Additional Information

All your information will be kept confidential according to EEO guidelines.

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