Digitas Health is the agency of now: the first global connected-health agency, bringing urgency to the abundant opportunity contained in today’s fluid and complex healthcare environment. Digitas Health brings together people who are driven to do great things with healthcare brands, who are frustrated by the status quo, and who are seeking new and better ways to engage with their customers. The agency’s contemporary and bold approach provides a practical path to transformative life-changing work and proven business growth.

We’re searching for a Director of Account Planning who can assist their teams in uncovering breakthrough customer insights, help our teams to turn them into big creative marketing ideas, and identify high-impact opportunities for developing innovative approaches. You’ll push the frontier of how marketing can evolve to meet the needs of the ever-powerful consumer.

Tasks and responsibilities include:

• Proactively determine where and how in-depth insight about the consumer’s attitude and behavior can help make the client’s marketing more successful
• Identify relevant marketing program implications
• Drive insight into the company new business process
• Translate existing customer insights into relevant marketing program implications
• Apply innovative research and listening methodologies to create relevant, breakthrough customer insights
• Partner with our cutting-edge primary researchers, internal analysis group and client data/research organizations to maximize their work’s customer insights
• Apply Digitas Health’s Branding approach to marketing program development
• Lead team brainstorms that efficiently produce breakthrough insights
• Create demand for account planning’s contribution by demonstrating its impact

• Four year degree (thinking/writing intensive discipline Master’s preferred)
• 7-9 years of experience in marketing and/or strategic services organizations such as an advertising agency account planning department, brand consultancy, consulting firm or large strategic planning group
• Qualitative research expertise applying innovative qualitative research techniques
• Familiarity with interpreting and applying quantitative research
• Ability to discern customer insight and “human truth” from mounds of data
• Passion and empathy for the customer’s perspective
• Ability to challenge the team to uncover “what’s in it for the customer”
• Exceptional writing and communication skills
• Ability to quickly gain the trust of clients and internal team members at all levels
• Relevant web experience
• Candidate must be open to travel as needed

All your information will be kept confidential according to EEO guidelines.