Director- Decision Sciences

  • Full-time

Company Description

Starcom is a world-renowned media communications agency that architects connected human experiences to create value through precision marketing, content and technology solutions. With more than 5,000 employees worldwide, Starcom partners with the world's leading marketers and new establishment brands, including Airbnb, Bank of America, Kellogg Company, Kraft Heinz, Novartis, Samsung, Visa and more. Starcom is part of Publicis Media—the global media solutions group which also encompasses Zenith, Mediavest | Spark and Optimedia | Blue 449—a key division of Publicis Groupe [Euronext Paris FR0000130577, CAC40], one of the world’s leading communications groups.

Job Description

As part of the larger Advanced Analytics & Insights (AAI) department, the Decision Sciences team draws on the dynamic advertising technology space, digital and offline analytics, and evolving methodologies to address complex research and measurement challenges across Starcom client brands.

The Director serves as the main point of contact for digital media measurement and analytics for our client.  This person will be responsible for using data and analytics techniques to answer client business questions and executing deliverables through a breadth of datasets and appropriate analytic techniques, storytelling, and data visualization.  

The Director uses data to quantify digital campaign performance and answer key business questions to inform media planning and buying.

Responsibilities:

  • Execute, manage, and deliver best-in-class measurement to inform media buying
  • Develop, manage, and mentor a team and lead strategic efforts and departmental vision
  • Develop approaches to address complex research and measurement challenges
  • Lead data-centered learning initiatives on client’s behalf to inform optimizations and impact future plans 
  • Execute measurement focused on ad/media effectiveness to drive campaign performance
  • Lead and support analytics activities such as modeling and statistical analysis
  • Proactively educate internal and external clients on research, tools and approaches
  • Communicate opportunities, learnings and recommendations with authority and credibility
  • Craft POV’s for internal and external knowledge sharing
  • Evaluate new and current data partners, and identify new approaches to ensure our research is cutting edge 
  • Lead and support media teams using syndicated data and proprietary tools to drive media targeting and budget allocations
  • Lead strategic efforts and departmental vision
  • Lead discussions around KPI development, and technology integrations that can improve efficiency, range or quality of data, or support new media 
  • Guide internal and client teams on using comprehensive data visualization to build meaningful stories that influence decision-making
  • Collaborate with client contacts to establish deep knowledge of client’s business goals and challenges
  • Develop client Learning Agendas and construct and execute "test and learn" measurement and consumer research roadmaps tied business questions and key performance goals

Qualifications

  • Bachelor’s degree or higher in marketing, advertising, business, engineering, statistics, economics, sociology, or equivalent
  • 7-10+ years in media/marketing research, consumer insight, business consulting, or digital advertising research/analytics/ insight
  • A strong history of managing individuals, leading of teams, and client management
  • Excellent project management, organizational, and communication skills
  • Strong grounding in traditional and digital media advertising effectiveness
  • DMP experience a plus
  • Familiarity with syndicated and customer data environments
  • Advanced knowledge of the measurement vendor marketplace and able to evaluate new capabilities
  • Experience with statistical software packages (SAS,R, Python) a plus
  • Proficiency in Microsoft Office Suite with advanced understanding of Excel
  • Experience with visualization tools such as Tableau, GoodData, Datorama is a plus
  • Familiarity with relational database concepts

Additional Information

All your information will be kept confidential according to EEO guidelines.

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