Sr. Analyst

  • Full-time

Company Description

Are you ready to re-invent digital marketing? At Performics, we’re accelerating the great missions of our clients—brands like Lenovo, Toyota, Verizon, and Comcast in the ever-evolving world of search engine marketing, programmatic, social media, and ecommerce marketplaces.

If you’re ready to move at the speed of Google, Facebook, and Twitter, have an entrepreneurial spirit, get excited about finding smarter ways to do things, and demand performance for your clients, we’d love to meet you. We’ll give you the tools, support, and freedom to lead, innovate, and grow. We hire exceptional people for our global headquarters in Chicago and U.S. locations in Atlanta, Los Angeles, New York, Seattle, and San Francisco. Our international presence spans 57 markets (and growing) including regional hubs in London, Dubai, and Singapore.

We are dedicated to ensuring an inclusive environment where employees feel empowered to share their experiences and ideas. We encourage participation in a variety of Business Resource Groups, including groups for Women, People of Color, Veterans, LGTBQ community and allies, and more. For more information regarding our efforts around diversity and inclusion visit us at https://rse2018.publicisgroupe.com/en/nos-talents or ask your recruiter for details.

Job Description

Overview:

The Sr. Analyst, eCommerce is responsible for managing all things eCommerce for an enterprise digital account to ensure the program meets client objectives and helps grow their online business. The Sr. Analyst will partner with clients to address the eCommerce media landscape and work with client stakeholders to develop a plan across eCommerce platforms, such as Amazon and Criteo.

The Sr. Analyst will manage eCommerce programs across Google PLA, Bing Shopping, Amazon (AMS), Criteo Retail Exchange, Triad, and other commerce networks. The Sr. Analyst is accountable for maintaining accurate spend levels, and hitting stated revenue and online sales goals. Proven account management in the eCommerce space, along with experience in online marketing and digital media required.

 Role Objectives:

Account Management

  • Responsible for gathering the research and data needed to formulate tactical plan development and recommendation for client delivery with oversight from AMD
  • Ultimate oversight for all day to day eCommerce budget and billing activity (pacing, Prisma management, draft billing, accuracy of budgets vs. strategy flowcharts)
  • Responsible for presenting recommendations, soliciting feedback, and directing the Analyst to apply client feedback to campaigns
  • Actively contribute to account strategy, including annual budget development, KPIs, partner selection, new tactics, and tracking industry developments
  • Upon campaign approval, responsible for QA of budgets
  • Review paperwork necessary for purchase authorization and ensure vendor counter signature is received
  • Primary party responsible for QA of all campaign components prior to launch (dayparting, bids, budget, targeting parameters, correct creative)
  • Responsible for recommending campaign adjustments based on performance trends
  • Responsible for client communication of performance and competitive landscape
  • Development and recommendation of optimizations and/or testing plans (e.g. new vendors, new targeting segments, new types of creative to test, new flighting strategy, test & learn agenda)
  • Responsible for campaign reporting and developing strategic insights with clear actionable items
  • Responsible for building clear, concise, and cohesive quantitative analyses inclusive of strong data visualization
  • Lead client status and reporting calls, including presentation of reporting
  • Primary contact for resolving billing discrepancies in partnership with client strategy and billing reconciliation team
  • Lead client relationship with day to day contact and partner agencies (where applicable) by ensuring a seamless communication process
  • Responsible for timely response to daily communication regarding campaign level inquiries (client, vendors, internal)
  • Maintain professional, productive rapport with sales representatives/media vendors
  • Demonstrate creativity and agility when problem solving prior to elevation to AMD
  • Partner with AMD to ensure upcoming deliverables are being proactively addressed
  • Timely delivery of all work is required

Qualifications

  • Bachelor’s Degree required, concentration in business, marketing, or advertising preferred
  • 2-3 years of hands-on account management experience in online advertising with a focus on eCommerce
  • In-depth activation and optimization experience with Amazon Marketing Services or Amazon Marketing Group
  • Deep knowledge of ad serving platforms and online analytic solutions
  • Mastery of all relevant tools for reporting, analytics, and competitive analysis
  • Knowledge of statistical methods and testing methodology preferred

Additional Information

About the Way We Work:

Be You

We believe you should be able to be the same person at work as you are at home. Authenticity and trust are important. Be who you are, mean what you say, allow other PFXers to do the same.

Know Your Teammates

We know social opportunities reinforce relationships, and relationships shape our attitudes. Everyone is equal parts teacher and learner, so invest in each other. We are a community. Play with intention.

Make It Better

We believe there’s always room for growth—professionally, personally, and in our communities. We identify opportunities for improvement, innovation, and learning and encourage our clients to do the same.

Collaborate Expertly

Everyone comes to Performics with a different background and provides unique value. Speak up, embrace a “what if” attitude, and support the people around you. Collaborate with your team, hone your expertise, and remember—the best idea wins.

All your information will be kept confidential according to EEO guidelines.

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