Media Planner (Zenith)
- Full-time
Company Description
Zenith is a leading global media agency and is one of the agency brands within Publicis Media. We are dedicated to creating a sustainable advantage for our clients, providing them with a quantifiable return from their communications investment that outstrips their competitors. Our focus on ROI ensures that clients' budgets are invested, not simply spent. We believe the most important consideration for any campaign is a demonstrably effective outcome. We are committed to developing close partnerships with all our clients and to delivering a service that always exceeds expectations.
Are you looking to join an agency who blend data and technology to solve complex challenges for our clients? Do you want to understand how behavioural insights can be drawn from data, and how this can impact a programmatic strategy? If your passionate about the marriage of data and digital, and the prospect of building a career in that space then we want to hear from you! You’ll learn from the best and you’ll teach the best, if this sounds like you and you’ve got something to bring, come and join us!
To learn more, visit https://www.zenithmedia.com/
Job Description
We are on the search of a Media Planner with strong knowledge of both online and offline advertising campaigns. You would be responsible for planning, negotiating and executing media plans. The ideal candidate must be able to manage day-to-day planning and analysis while maintaining strong relationships with publishers, and coworkers.
How you’d spend your day:
• Gaining a thorough understanding of the client’s business and using this to develop outstanding Off Media plans, alongside the Media Manager
• Ensuring that the media plans proposals are translated into cost efficient, whilst remaining within agreed budget levels
• Developing strong relationships and working successfully with multiple partners in the Agency: Client Service team, Digital team, Optimization team
• Alongside The Optimization specialist monitoring performance of all off line media and developing rationale explaining results for clients
• Understanding all elements of the planning cycle, clearly communicating stages and adapting for various clients
• Developing various planning scenarios based on media objectives and strategies
• Coordination with Digital and Optimization teams to create multimedia proposals
• Conferring with media representatives to evaluate best optimum use of budgeted funds to achieve marketing and sales objectives
• Maintaining close contact with media representatives to keep abreast of current data pertaining to their properties and the markets they serve
Qualifications
What we’re looking for:
• Around 3-5 years of experience in Media Planning. Some lack of experience can be compensated if there is a good knowledge of terminology, tools, and motivation to learn
• Knowledge of the tools/advertising market sources (Kantar, Galileo -AIMC, EGM-, Tom Micro, Infoadex, Mecos, OJD, etc.)
• Ease of dealing with partners and coworkers
• Knowledge in the different phases of planning
• Advance use of Excel
Additional requirements:
-Acknowledge and commit to comply with our internal procedures intending to prevent bribery and corruption
-Show special awareness and embrace our compliance culture, especially in matters related to anti-bribery and anti-corruption
-Be a role model and lead by example complying with the Business Unit internal procedures, including those regarding the Bribery and Corruption Management Framework