Publicis Emil is a bespoke global agency within Publicis Groupe for Mercedes-Benz, the #1 premium automotive brand in the world to handle all marketing activity for Mercedes-Benz, from advertising to digital experience, to data science and CRM, to dealer communications.

SFMC product expert to optimize SFMC setup and design and create/implement Journeys.

• Drives local Assessment and gathers market needs
• Perform initial journey briefing workshops with markets
• Driving regional level BRDs
• Translating Use Cases and Contact Flows into Journeys in Marketing Cloud Journey Builder for Regional BRDs
• Creating Data Extensions based on defined Data Model
• Refining Architecture in Marketing Cloud system (User interface, Folder structure) on a regional level but as well on market level
• Development of journey in Test BU and testing
• Consult main track markets and journey approval
• Recommend optimization and AB testing via personalization
• Optimisation and continued rollout/ development of templates –   dynamic content, html development

• Bachelor s degree in Computer Science or a related discipline
• 5-7 years of overall work experience, Ideally 3+ years of Salesforce Marketing Cloud/similar experience
• 3+ years of project management experience, preferably in the Automotive industry
• Ability to manage multiple priorities/projects simultaneously while maintaining timelines and delivery plans.
• Completed SFMC Certification /Email Specialist or consultant STRONGLY preferred (this then covers all your product knowledge requirements)
• Understanding of SQL and ampscript -> strong knowledge of leveraging sql for SFMC segmentation
• In depth knowledge of relational databases in terms of segmentation and personalization
• Marketing and campaign planning experience
• Utilize Salesforce Marketing Cloud to create journeys using Journey Builder and sync data from Salesforce CRM to Marketing Cloud and back.
• Ability to elicit requirements and communicate clearly with non-technical individuals, development teams, and other additional project members
• Understanding of overall tech landscape incl CRM and DMP, SOCIAL STUDIO
• Ability to translate crm journey flows into tech requirements AND PROVIDE OPTIMIZATION RECOMMENDATIONS 
• Knowledge of reporting and metrics, tracking and improvement proposals