Associate Creative Director - Copy

  • Full-time

Company Description

Publicis Communications is one of the most creatively awarded communications agency in Asia. We are a truly integrated creative agency and strongly believe that a great idea can come from anywhere. We have a really strong culture and people often comment on our genuinely friendly and informal style. This, combined with a real passion for great ideas, makes Publicis Communications an exciting place to work.

We are part of Publicis Groupe, a French multinational advertising and communications company, headquartered in Paris, France. It is one of the world's three largest advertising holding companies, providing digital and traditional advertising, media services, and specialized agencies and marketing services (SAMS) to national and multinational clients.

Job Description

We are seeking an individual who is able to conceive, develop and produce innovative and compelling creative concepts and experiences for our clients that generate buzz, cache, and affinity. It is a critical role both in terms of delivering success for our clients but also in helping to build the agency's creative reputation. 

Creative work

  • Work closely with ECD to assign a creative team(s) to work on the creative brief.
     
  • Be able to understand your audience and write in multiple voices and styles as you may be required to quickly switch from one client project to the next.
     
  • Must be able to understand the strategy and be an active participant in ensuring the integrity of the project strategy is maintained throughout the creative process
     
  • Must be able to concept, create and write for fast-paced consumer and retail brands.
     
  • He/she should be able to work autonomously & collaboratively. Being able to deal and manage clients and direct a small 2-3 people team on a project.
     
  • Recognize the importance of understanding the client’s business, product or brand in order to deliver creative solutions that are relevant to the client’s business/brand as a whole.
     
  • Brainstorm visual and copy ideas with other members of the creative department.
     
  • Is  a  point  of  origin  for  strong  conceptual  and  strategic directions  to  meet  the communication needs of our clients/brands whilst maintaining the brand’s truth
  • Respect the line between creative expression and commercial reality to ensure delivery of the right creative solution.
     
  • Ensure development of ideas/concepts capable of delivery and implementation in multiple channels
     
  • Provide constructive, specific and intelligible feedback in creative reviews
     
  • Use personal expertise to draw out the best possible creative ideas to deliver against creative brief ‐ focus the team's ideas to come up with a relevant and beautiful solution to the client's brief
     
  • Contribute to raising the overall creative standards for the agency
     
  • Produce high profile, effective and award-winning work for clients thereby helping to raise the overall creative standards of the agency and attract new brands and clients
     
  • Keep up to date with new technologies, rapidly evolving cultural and social trends to ensure our clients benefit from ideas relevant to the target audience and improve creative output
     
  • Maintain the highest standards of creativity and quality throughout the development and implementation of all work
     

Client management

  • Present innovative creative ideas and concepts to the client; provide stimulus to help the client visualize the creative idea
     
  • Modify the creative concept, if necessary, until the client is satisfied
     
  • Present final creative ideas to the client; ensure the client is on board with the creative idea
     
  • Absorb all aspects of the client's business, understand the local market trends and external factors and then identify creative opportunities
     
  • Regularly counsel clients on creative issues ‐ be a respected advisor
     
  • Partner  with   Business  Directors  to   ensure  ultimate  quality,   profitability,  and  client satisfaction on assigned campaigns
     
  • Provide direction to a compelling creative strategy or solution
     

Business Development

  • Collaborate with Business Directors to identify new business opportunities with existing clients and prospects
     
  • Attend strategy meetings for new business
     
  • Provide  the  overall  vision  for  the  creative  approach  in  a  pitch  together  with  Business Directors/Account Directors

Qualifications

  • A creative lead who is eager to raise the bar and exceed client expectations doesn’t settle for the average
  • Has the personality to develop thriving client relations and can lead creative presentations
  • Strong conceptualization and smart thinking skills
  • Has regional exposure and understands regional markets
  • Prior experience in FMCG/Consumer care

Additional Information

Publicis Groupe is the third largest communications group in the world, a leader in marketing, communication and digital business transformation. As a platform at the intersection of marketing and digital business transformation, driven through the alchemy of creativity and technology, Publicis Groupe is built on The Power of One.

Publicis Groupe offers its clients seamless access to the expertise of its 80,000 talents across four Solution hubs: creative with Publicis Communications (Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, BBH, Marcel, Fallon, MSL, Prodigious), media services with Publicis Media (Starcom, Zenith, Spark Foundry, Blue 449, Performics, Digitas), digital business transformation with Publicis.Sapient and health & wellness communications with Publicis Health. Publicis Groupe’s agencies are present in over 100 countries around the world.

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