About Publicis Emil

Headquartered in Berlin, Publicis Emil is a bespoke global agency within Publicis Groupe for Daimler (Mercedes-Benz, smart).  We are on a single-minded mission to help accelerate their journey to become the world’s automotive digital champion.

To do this, we have drawn on the best talent from agencies across the Groupe: cutting-edge expertise and diverse skills as one integrated end-to-end agency to serve advertising and marketing, digital experience & services, data intelligence and analytics, CRM, web and social commerce as well as local dealer communications.

We work with data at the heart to give Daimler’s entire marketing organization the ability to make better and smarter decisions.

We put customer centricity at the heart of everything we do, using ‘living’ customer profiles and journeys to engage people for purchases and beyond.

We are agile, collaborative and interdisciplinary. As we establish new teams across borders, we will ensure our work culture continues to reflect the spirit and behaviors that convinced Daimler that we should be their transformation partner.

We are pioneering the agency model of the future, recognizing that our success will be as much about the digital transformation and growth of our client, as it will be about the development and fulfilment of our people.

Context

In our second year, we seek to further strengthen our creative teams, skillsets, abilities and offering. The next step of which is the launch of the Publicis Emil Retail Marketing Centre (RMC), a creative and strategic centre of excellence serving 18 markets across Europe.

What we need

With dual centres in London and Madrid, the Publicis Emil RMC is tasked with transforming how Mercedes-Benz creates retail marketing across Europe by originating and adapting world-class campaigns for use in 18 markets.

We seek an ambitious integrated Art Director keen to play a key role in accelerating this international transformation. You will work on a variety of communications, digital experiences and data-driven briefs, and collaborate across our UK and Region Europe teams. Working closely with strategy, media, social, data, experience, and production specialists, your goal will be to create unified and optimised campaigns that perform. 

In addition to proven abilities in ideation and art direction across the customer journey, hands-on software skills to create your own visuals in Photoshop and InDesign are a must. Broader software skills such as basic editing or After Effects would be advantageous.

Previous experience of retail and/or automotive accounts is preferable.

Responsibilities

• Brand guardianship across retail comms for Europe
• Origination and transcreation of world-class ATL/TTL/BTL comms
• Visualising ideas in Photoshop and InDesign
• Brand consistency across retail, social, mobile, eCRM, A/V, display and press
• Crafting learning methods that enable better marketing decision-making
• Data-driven and dynamic campaign development
• Photoshoot, sound session, edit and other oversight tasks

• 5+ years’ experience in leading agencies with expertise in concept and art direction
• A strong portfolio illustrating mastery of digital, social and traditional comms, preferably with automotive/luxury brands
• The highest creative standards in typography, art, photoshoot, video, and multimedia
• Ability to visualise concepts, storyboards, concept/moodboards
• Agility and the ability to collaborate with multiple teams and workstreams across locations
• Strong verbal, written communication and presentation skills
• A can-do attitude and team play
• Willingness to travel/work abroad for meetings, workshops, presentations and production 

WHAT YOU’LL GET

• Competitive salary, benefits that include pension, life assurance, healthcare
• Opportunity to grow in role and scope within our expanding global account and remit
• Leadership and mentorship to accelerate career development
• On-site pub with discount, free on-site gym, local discounts and regular company events