Publicis Imagine is a bespoke team dedicated to a large entertainment client with one purpose in mind – to be their most valuable partner in creating the next era of entertainment. This newly built organisation will sit under the umbrella of Publicis Media, tapping into all areas of Publicis Groupe capability, including our newest acquisition, Epsilon. We will be dedicated to the client’s four lines of business below and are committed to delivering excellence, innovation and creativity in everything we do.

The Publicis Imagine team has been designed to be simple, agile and connected, with access to the latest innovations in media to accelerate the client’s growth around the world. Data is at the core of Publicis Imagine’s offering. Our data ecosystem, supercharged by Epsilon, will be the end-to-end platform focused on driving growth. We do this by uncovering data-driven insights that inform marketing, creative messaging and media decisions. 

This role of Audience Insight Manager will be to support strategy and planning across the client’s EMEA media activity. Responsibilities will include:

• Producing high quality, innovative responses to internal and external briefs (often from a variety of data sources), ensuring key insight and strategy are drawn out
• Confidence in leading end-to-end quantitative/qualitative research projects; i.e. designing multi-market proposals, developing engaging questionnaires and discussion guides, managing fieldwork, analysing data and presenting actionable insight
• Proactively identifying knowledge gaps for client, then recommending insight projects to help address these gaps (considering multi-layered methodologies and/or combinations of traditional and innovative methodologies)
• Extracting category/audience insight from syndicated tools such as TGI, GWI, comScore, BARB
• Utilising search and social data to build a more contextual understanding of categories/audiences
• Implementing cross-media measurement for campaigns to determine performance against business KPIs
• Developing a good working knowledge of proprietary research tools, inspiring planners and strategists to use insight methods, tools and systems throughout the planning process
• Establish and maintain relationships across the agency as well as with key client contacts

The successful candidate will need:

• 3+ years of experience in a research/insight/strategy role in a creative/media agency or media owner environment with a broad understanding of the marketing ecosystem
• Knowledge and experience of both quantitative and qualitative methodologies
• Familiarity with industry tools and currencies e.g. TGI, IPA Touchpoints, YouGov Brand Index, comScore, BARB etc.
• Experience of using other insight techniques and tools e.g. social listening, search analysis, Google suite etc.
• A genuine curiosity and passion to understand consumer motivations and behaviours
• An ability to create a story from several different data sources
• A drive to provide innovative client solutions
• The ability to develop and maintain relationships across the agency as well as with clients

Publicis Media is committed to building a culturally diverse workforce and therefore strongly encourages applications from underrepresented groups.  We are committed to equality of opportunity and welcome applications from individuals, regardless of their background.

If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you.