Global Digital Executive (Starcom)

  • Full-time

Company Description

Starcom is the Human Experience Company. A world-renowned media communications agency, we believe the alchemy of people and technology creates experiences people love, and actions brands need. Experiences are the human side of data-driven, tech-fueled marketing. And, we are passionate about boldly leading our clients into the future. With more than 5,000 employees worldwide, Starcom partners with the world's leading marketers and new establishment brands, including Airbnb, Coca-Cola, Fiat Chrysler Automobiles, Kellogg Company, Kraft Heinz, Samsung, Puig, Visa and more.

We are the Citizens of Starcom.  We are Brave, Kind, Inclusive and Resilient.

Join us!

Job Description

About the role:

Being part of Starcom Barcelona (Publicis Media), you will be part of the exclusive team for one of the most important clients of the group both in Spain and worldwide. Based in Barcelona, a Global Digital Hub has been created to lead every global digital strategy and operation for the client. This Global Digital Hub is integrated in a multimedia global fulltime team for the leadership, responsibility, and overall coordination of the client.

Precisely, the Global Digital Executive will lead the client´s series of products globally, developing the global digital strategy, the tactical digital media plan, and the correct implementation through all the countries.

How you’d spend your day:

  • Reporting to Digital Manager. 
  • Presence in Weekly calls with markets managed by Digital Manager.
  • Receive the campaign briefs from Digital Managers or markets (if decided and always managed and supervised by the Brand digital manager).
  • Responsible for optimal application of campaign strategies and trading: Campaign delivery, pacing and generating reporting outputs.
  • Monitoring and evaluation of the objectives (Daily spend tracker).
  • Ensure proper naming convention on digital campaigns.
  • Reporting to markets through email and Datorama. (Send report to market when the campaign has gone live, status of the campaign, end of campaign report…).
  • Support the markets on campaign tactics (always supervised by a digital Brand manager).
  • Share creative specs for Programmatic, Social and SEM with local Starcom's / distributors.
  • Support the trafficker when needed.
  • Understand and utilize the reporting outputs delivered by the Analytics team to identify learnings and optimize campaigns
  • Track the PUIG global Deals.
  • Build case studies: Account Executives will support this.
  • Troubleshooting campaigns.
  • Programmatic Innovation.
  • Working closely with key technical partners such as DCM, DSP’s, 3rd party data providers to ensure a smooth campaign setup process
  • Working closely with key media partners to enable efficiency in deal setup, monitoring, and troubleshooting.

Qualifications

What we’re looking for:

  • Bachelor’s Degree related to Advertising, Marketing, and Communication
  • Between 1 to 3 years experience on campaign activation.
  • Focus on Digital environment, other media appreciated
  • Advanced English level, other languages ​​appreciated
  • Management of digital planning tools (DBM, AdWords, and DCM)

We think you’re awesome if you have:

  • Experience in international account coordination

Additional requirements:

  • Acknowledge and commit to comply with our internal procedures intending to prevent bribery and corruption
  • Show special awareness and embrace our compliance culture, especially in matters related to anti-bribery and anti-corruption
  • Be a role model and lead by example complying with the Business Unit internal procedures, including those regarding the Bribery and Corruption Management Framework 

Additional Information

Publicis Groupe, known for its world-renowned creativity, best in class technology, digital and consulting expertise, is the world’s third largest communications group in the world. With more than 80,000 people in over 100 countries, the Groupe has four Solution hubs: Creative with Publicis Communications, Media with Publicis Media, Digital business transformation with Publicis.Sapient, and Health & Wellbeing with Publicis Health.

Since 2014 and the acquisition of Sapient, Publicis Groupe has undergone a profound transformation by scaling a new model connecting data, creativity and technology. We have continued on that journey with the 2019 acquisition of Epsilon to further scale our data led offering and provide true momentum to our clients own transformation.

This model, with a country led approach, is called the “Power of One” and gathers all the capabilities of the Groupe under one roof, putting clients at the core of the organisation.

It breaks down the silos between Publicis Communications, Publicis Media, Publicis.Sapient, and Publicis Health making them work seamlessly and efficiently to help clients transform marketing and business at scale.

Publicis Media is one of the four solutions hubs of Publicis Groupe alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare.

Led by Steve King, CEO, Publicis Media is comprised of Starcom, Zenith, Digitas, Spark Foundry, Blue 449 and Performics, powered by digital-first, data-driven global practices that together deliver client value and business transformation.

Publicis Media is committed to helping its clients navigate the modern media landscape and is present in more than 100 countries with over 23,500 employees worldwide, built on the foundation of Trust, Talent, and Transformation:

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