Publicis Media is one of the four solutions hubs of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40], alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is comprised of Starcom, Zenith, Digitas, Spark Foundry, Blue 449 and Performics, powered by digital-first, data-driven global practices that together deliver client value and business transformation. Publicis Media is committed to helping its clients navigate the modern media landscape and is present in more than 100 countries with over 23,500 employees worldwide.

Publicis Media’s Data Sciences practice drives scalable and consistent tools, capabilities and approaches to data and technology, as well as a deeper understanding of consumers through a streamlined approach to analytics and reporting via proprietary tools, processes and industry partnerships.

TRUST
Trust is the cornerstone upon which we build our relationships. We hold ourselves to the highest standards of how a partner should behave.
We treat our people and our clients with respect, transparency and honesty.

TALENT
This is first and foremost a people business. We are committed to ensuring Publicis Media a destination for the best talent in our industry. We value people as individuals, growing ourselves as we grow our client’s business.

TRANSFORMATION
True transformation comes when we stop managing change, and instead initiate change. We believe in our purpose to be the admired force for business transformation. We believe that focusing on performance and results has the power to transform client business.

Role Responsibility:

Creates strategic media concepts and plans to most effectively meet the marketing objectives and needs of clients briefs

Competencies / Main Tasks:

A) Knowledge:

1) Complete knowledge of buying and planning, and reporting process

2) Strong up to date understanding of: performance marketing, social media, mobile marketing, tracking and tagging, behavioral marketing, retargeting & addressability.

3) Experience of monitoring, reporting and analyzing metrics data

4) Excellent written and verbal communication skills

5) Demonstrated critical thinking and problem solving abilities

B) Skills:

1) Negotiate with all digital media vendors on a campaign-basis

2)  Ability to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure

3) Ability to effectively utilize media research and reporting resources

C) Product: 

1) Write impeccable rationales that can back-up any recommendations we share with our clients

2) Identify the new trends and opportunities in digital from a technology and publishers point-of-view

3) Utilize available digital media planning tools to help the team develop the required media plans

4) Provide input and propose optimization schemes to the team and report properly to the client

5) Experience of, and passion for, new and emerging website technologies, particularly those used in new environments 

D) People:

1) Working closely with the publishers to ensure we are utilizing their newest offerings

E) Operations:

1) Ability to write and articulate media plans starting from research to activations

2) Making sure we are leveraging buying clout to deliver the best efficiencies to the client

3) In charge of the account day-to-day planning, rationales, reporting and optimization