Data Specialist

  • Full-time

Company Description

Digitas is a highly-caffeinated playground where brilliant minds come together to bring bold, award-winning ideas to life. The brands we work with are many of the leading players in travel, entertainment and consumer appliances. 

To help with this, we’re looking for an outstanding Data Specialist. Someone who’s dedicated to understanding customer insights that drive the teams to execute people-based marketing solutions. The work extends across a broad range of data-driven disciplines: some days, you’ll be clustering client databases to create customer segmentation, others you’ll be capturing consumer on-site behavior through page tagging, others you’ll be conducting social listening to uncover drivers of consumer sentiment.

What you’ll do: 

Digital media analytics, customer database analysis, marketing consulting services, social listening, insights and recommendations creation: these are just a few of the ways our team assist clients in making smarter decisions and drive improved results.

As a Data Specialist you’ll support clients in constantly improving their customer relationship-marketing efforts.

Day-to-day, your role includes:

  • Conceptualising, delivering and communicating analytically-driven solutions centered around digital marketing to help drive results for our clients
  • Reviewing and manipulating datasets into centralised platforms such as Tableau, Datorama etc
  • Reporting on campaign and website performance through platforms such as Google, Adobe Analytics etc
  • Assisting in Customer Data Strategy design and applying Insights to influence business strategic decisions.
  • Managing the creation of audiences and its application for marketing through platforms such as DMPs like Salesforce, Adobe Audience Manager etc.
  • Consulting with internal data science or tech engineering for quantitative best practices and solutions
  • Tracking marketplace, technology, and consumer demographic trends within and across multiple industries
  • Developing smart, compelling and convincing client presentations that simplify complex solutions
  • Conducting primary and secondary research on market trends

We’re looking for strong, impactful work experience, which typically includes:

  • A university education with a focus on maths, commerce, statistics, economics, marketing or related fields
  • 3–4+ years of experience in management consulting, data analytics, data applications, or insights generation
  • Exposure to the following platforms will be highly regarded – Google Analytics, Google Tag Manager, Adobe Analytics, Adobe Audience Manager, Adobe Campaign, DTM(Launch), Adobe Target, Salesforce, Optimizely, GWI, Hitwise or social listening tools
  • An impressive understanding of the digital environment
  • Exemplary communication skills: You’re articulate and concise – both verbally and in writing
  • Outstanding quantitative and research skills and proven data interpretation capabilities
  • Fluency with Microsoft Office and experience with SAS
  • Some experience with programming language – SQL, R, Python
  • Demonstrate the ability to learn new skill techniques and responsibilities

Got what it takes? We’d love to hear from you.

Additional Information

All your information will be kept confidential according to EEO guidelines.

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