MSL is one network with many parts. We come together as a force of mighty power in our industry, for our clients and in our contributions to the world.

We are an agency built through combination and acquisition; our business is dynamic but always linked. We are fearless, insightful, passionate, creative, dynamic and accountable.

It’s our ability to build influence and deliver impact that separates us from the crowd — it’s how we deliver the results our clients’ desire.

Our holistic approach brings to life the collaborative ‘Power of One’ principle we apply within and outside of the Publicis Groupe.

From London to Shanghai, Mumbai to Sao Paulo, Johannesburg to Warsaw, Berlin to Bangkok, New York to Paris, we are MSL. 

Media: The PR Manager is tasked with the identification of relevant media and analyst targets by conducting research and outlet analyses. The PR Manager manages media and analyst lists and supports media strategies inclusive of targets and pitching concepts. At this capacity, the PR Manager is also responsible for the media outreach and coordination.

Product Launches/Events: The PR Manager is also highly engaged in the product’s launches and events. Here the PR Manager is tasked with providing assistance in the product’s launch as well as the media planning of the event. The scope of the PR Manager’s responsibilities at this capacity will include media target identification and outreach, event planning and venue research, preparation of executive briefing material, and onsite event support.

Measurement/Reporting: The PR Manager has the responsibility of constantly monitoring the business’s industry and competitive media coverage, providing the business with regular media activity status reports, managing daily coverage reports, and also providing business event progress and reports as they occur. At this capacity, the PR Manager also provides his assistance in KPI development, the evaluation of PR program impacts, as well as playing a crucial role in the business’s communication activities; which he analyses and reports on back on.

Supporting Role: As the PR Manager, the occupier of this position is also charged with playing a supporting role for senior PR management. The PR Manager supports this senior management in the execution of integrated media relations plans, such as social media strategies, as directed.

At this capacity, it is also the PR Manager’s duty to fulfill basic PR duties inclusive of serving as the day-to-day media contact, attending to simple media requests for information and images, putting together activity re-cap reports for consumers, securing high-quality and consistent media placements through regular and active pitching via phone, and in-person media/consumer interactions.

In addition to this, the PR Manager handles the research, drafting, and distribution of pitch documents and press releases. He additionally builds, maintains, and organizes internal lists of social and media influencers that the PR department should take interest in and engage. The PR manager is also tasked with the formulation and creation of editorial calendars, media mailings, and press kits. Finally, in his supporting role, the PR Manager plans and coordinates business events and PR gatherings as required by the Director of Communications.

Collaboration: The role of the PR Manager is not entirely independent of cross-functional collaboration. The PR Manager liaises with the Content Editor, Marketing team, and Internal Resources in developing press stories that are in support of the business/product’s goals and objectives.

Current Affairs: The PR Manager is also tasked with keeping the business and the PR department updated on the latest public relations and social media trends and using that knowledge to improve and positively impact public relations efforts. The PR Manager is also expected to continually gather information on the business’s products and solutions, and recommend to the marketing teams, the best current markets and solutions.

Media Relations: The PR Manager is also responsible for supporting the business’s commercial initiatives by effectively executing public relations programs across all media platforms. These platforms include social media, print platforms, electronic media (emails), and press conferences.

At this capacity, the PR Manager serves as the primary public relations contact on all platforms and is responsible for building strong and lasting relationships with social and media influencers such as bloggers, industry writers/editors, business association members, and thought leaders.

Strategy: The PR Manager is additionally tasked with developing and proposing public relations strategies based on industry trends and market drivers. At this capacity, the PR Manager again liaises with the business’s marketing team in developing the PR strategies as an integrated part of the overall business communications plan. The PR Manager establishes tactical public relations plans inclusive of the messaging of the product and its solutions.

Budget: The PR Manager has some basic financial responsibilities in developing and proposing public relations budget to senior PR Management for approval. In supporting his budget allocation, the PR Manager researches and draws reports on the effectiveness of PR programs and initiatives and demonstrates the contribution of the PR initiatives to overall business’s initiatives such as new market development and sales growth.

Other Duties: The PR manager also performs other duties as delegated by the Senior PR Manager, the Head of PR, the Director of Communications, or the Employer.

• Min. of 3 to 5 years working experience in Public Relations or related industry 
• Degree in Public Relations/ Journalism/ Law/ International Relations/ Communications/ English
• Proven experience as a Public Relations Officer or similar PR role
• Experience managing media relations (online, broadcast and print)
• Background in researching, writing and editing publications
• Proficient in MS Office and social media
• Familiarity with project management software and video/photo editing is a plus
• Strong communication ability (oral and written)
• Excellent organizational skills
• Ability to work well under pressure
• Creativity and problem-solving aptitude

https://mslgroup.com/about