Community Manager

  • Full-time

Company Description

Digitas is The Connected Marketing Agency, committed to helping brands better connect with people through Truth. Connection. Wonder. With diverse expertise in data, strategy, creative, media, and tech, we work across capabilities and continents to make better connections and achieve ambitious outcomes through ideas that excite, provoke and inspire. Curious and fully transparent, we are always examining real human behavior to create authentic connections—between brands and consumers, clients and partners, and ideas and outcomes.

Job Description

The Role: We’re searching for a Community Manager who will be the social voice and for the brand’s interactions with the public, which means they will help moderate and inspire communication and conversation 24/7 with customers in multi-channels.  These channels may include but are not limited to Facebook, Twitter, Blogs, YouTube, Flickr, forums, etc.  The value to the brand (or marketer) lies in the community manager serving as a centralized point to strategically and genuinely connect with the customers (humanize the company).  Another role is to provide feedback to various internal departments (product development, PR, marketing, customer service, tech support, etc). A community manager is the voice of the company in external channels and the voice of the customers to internal teams.

Responsibilities :

  • Creatively and proactively assist the brand’s customers in their requests for information or help
  • Serve as the initial point of contact for inbound requests on online company digital properties (e.g. Brand Twitter page) and the web at large
  • Identify,  analyze issues, patterns and trends in customer requests about products/services
  • Disseminate  above information to the appropriate internal departments so that they can respond accordingly
  • Bugs to quality assurance
  • New ideas to product development
  • Messaging effectiveness to marketing
  • Frequently asked questions noted
  • Identifying user generated content
  • Monitor online conversations
  • Participate in online conversation via posts to build brand visibility and thought leadership
  • Author blog posts, articles, podcasts, videos and screencasts, (or relevant  media)  to creatively communicate product uses
  • Establish benchmarks for metrics and develop a reporting schedule including recommendations
  • Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the social media campaigns
  • Identify and engage advocates
  • Proactively escalate issues, observations, opportunities, and insights to the appropriate client  team
  • Communicate issues, opportunities and insights to the appropriate Digitas team  
  • Establish credibility as a thought leader on  new social media tools, best practices and how organizations  using new tools, in order to gain a rapid competitive (and early adopter) advantage 
  • Further establish Digitas credibility in the Social space by participating professional networking arenas attending/speaking at relevant events

Qualifications

  • 3-5 years experience in a digital and/or communications field
  • Excels at research, possesses excellent writing skills and the ability to create editorial and technical writing output quickly
  • Proficiency in Microsoft Office products
  • Dedicated to blogging, microblogging and use of Facebook
  • Understands the power of feed marketing
  • Demonstrated creativity and documented immersion in social media (links to your examples required)
  • Demonstrated ability to map out a marketing strategy and then drive that strategy proven by testing and metrics
  • Experience sourcing and managing content development and publishing

Additional Information

www.digitas.com

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