IBeauty - Director Marketing Consulting POE (m/f/d) - Düsseldorf

  • Full-time

Company Description

For L'Oréal Germany, iBeauty not only manages the media budget, but also campaigns the digital activation in the Owned and Earned channels. In addition, iBeauty advises the brands comprehensively across all consumer touchpoints. iBeauty by Publicis is thus further developing the classic media agency into an integrated POE partner for L´Oréal. In line with the Publicis One philosophy, iBeauty employees from all agencies in the Publicis network work together. The requirements for the advertised position include both the strategic management, in which the consumer is at the center, as well as the creative implementation and control of the communicative measures for all managed brands of the L'Oréal Group.

To strengthen our team we are looking for a new employee in Düsseldorf

Director Marketing Consulting POE (m/f/d)

Job Description

  • The Director Marketing Consulting contributes to marketing effectiveness by
    identifying and shaping comprehensive short-term and long-range POE
    communication actions; providing information and commentary pertinent to
    deliberations; recommending options and courses of action; implementing directives
  • Obtains market share by developing POE communication plans and programs for each of L’Oréal brands
  • Enhances L’Oréal brand’s performance within marketplace by penetrating the iBeauty’s vision as a ‘media neutral brand builder’
  • Influences present and future actions by determining and evaluating current and future market trends
  • Is responsible for ensuring that only precise and ingenious brand-building
    communication, based on insights, will be aired
  • Discusses POE strategies on GM level at L’Oréal and strives for a “long lasting and sustainable success of our clients”

Qualifications

  • Finds and exploits conventional and unconventional data sources and supervises data gathering with the support of the corresponding strategist
  • (S)he performs complexanalyses without any guidance
  • Heavily contributes to strategic thinking and decisions for his/her brands and is able to discuss both analysis and recommendation on GM level at L’Oréal
  • Knows all strategic tools at iBeauty
  • Knows L’Oréal´s brands and industry from both the consumer and the Industry perspective
  • Proactively engages the client in communication initiatives
  • Seeks opportunities using the entire marketing and communication mix
  • Ensures clear distribution of project management workload and responsibilities between all parties (inside and outside of iBeauty)
  • (S)he oversees the planning and POE strategy process 
  • (S)he oversees all schedules and is following up pf the progress of work in all projects

Additional Information

  • High working comfort: Modern light-flooded office buildings and workplaces in the center of Dusseldorf with very good transport links
  • Continuing education and career: Continuous education and training of our employees in the context of Marcel Classes as well as diverse career perspectives in one of the world's largest agency networks
  • Perspective: Unlimited employment contract right from the start
  • Feel-Well: Free agency sports, drinks flat rate, fresh fruit and massages
  • Home Office: State-of-the-art technologies enable location-independent and flexible work
  • Real team spirit: High collegiality and fun at work as well as joint celebrations and events

 

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