Senior Media Planner

  • Jalan Raja Chulan, Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, Malaysia
  • Full-time

Company Description

AT SPARK FOUNDRY, WE BRING HEAT TO BRANDS: HIGHER ENGAGEMENT, AFFINITY, AND TRANSACTIONS.

Unlike other agencies, we combine the nimble spirit of a startup with the marketplace clout and deep partnerships of a global powerhouse.

For our clients, that means no tradeoffs. For our talent, it means an opportunity to make a difference, and to grow as people and professionals.

It’s a unique equation, one that’s helped us become one of the fastest-growing media agencies on the planet in recent years, and now also one of the largest.

Job Description

A Senior Media Planner’s role is to assist in the development of communication plans and conduct the execution of approved plans. 

ESSENTIAL DUTIES & RESPONSIBILITIES

Client Management

  • Establish a good relationship with clients, obtaining feedback from clients from time to time, resulting in overall clients' satisfaction; little or no clients' complaints on major issues.
  • Responsive to clients' requests in an accurate/ appropriate manner.
  • Update the clients on new packages, competitive alerts, new media opportunities and follow-through on campaigns.
  • Communicate to the team on clients' special requests (e.g. special, ad hoc report).

Business Partner Management

  • Develop good relationships with business partners (e.g. creative, media owners), hence the ability to obtain updated information (e.g. formats, guidelines, packages, deadlines) that contributes to the work objectives, value-add to clients or a smooth campaign placement.
  • Ensure clear documentation on all communications with business partners.
  • Ensure terms and conditions in media owner contracts are approved by supervisor.

Research & Media Applications Proficiency

  • Perform basic and advanced functions of planning/booking systems, both syndicated and proprietary, thus completing each transaction/ placement successfully.
  • Generate reports (e.g. by medium, pre-and-post-buy, syndicated and proprietary reports.)
  • Apply agency's planning approach.

Financial

  • Accurate and timely input into billing system.
  • Update and follow-through all changes to media placement.
  • Adhere to media planning process.
  • Reconcile media payment variances.

Industry Knowledge (Consumer, Business or Brand Insights)

  • Basic understanding of media scene & developments.
  • Basic awareness of brand and product categories, and the competitive framework, thus able to carry out basic media planning/buying assignments.
  • Conduct basic analysis of targets involvement with the various media.
  • Apply the insights of the analysis to create an effective plan/buy.

Investment Management

  • Optimize/adhere to budget constraints in clients'/schedule brief.
  • Perform expenditure update.
  • Manage and allocate cost for brands across medium used.

Corporate Responsibility

  • Demonstrate appropriate behaviors to uphold the company's image, reputation and credentials.

 

Qualifications

Requirements:

  • Bachelor’s Degree required with related coursework in advertising, marketing, and/communications
  • Min. 2 to 4 years media planning
  • Working understanding of media, research resources, and terminology
  • Excellent verbal and written communication, presentation, organizational, interpersonal, and analytical skills
  • Detail-oriented, organized, good follow through, able to multi-task, and work well under tight deadlines in a fast paced environment
  • Mastery of Word, Excel and PowerPoint
  • Candidates should have a natural affinity for research, numbers, and analysis

 

 

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