Senior Copywriter

  • Full-time

Company Description

It's not about advertising or brand propositions or selling products. It's about people & purpose. It's an approach to marketing that serves true human needs. Not the other way around.

That's why everything we do for brands is designed with a human purpose in mind. A brand without a purpose is one that will never be understood or embraced by people. A brand with purpose can be a true agent of change and transform the way people think, feel or act.

Our dream is to be the best creator of ideas that truly moves people - bar none.

Job Description

The Role of the Senior Copywriter

The senior copywriter is a copywriter who, after a few years’ experience, is beginning to hone her instincts for what works and what does not. She not only recognizes the importance of appraising and editing her own work, she is becoming skilled at it, as well. Her best ideas are not just creatively fresh but strategically sound and on brand, too. She is adept, or becoming adept, at speaking with clients and presenting copy and concepts to them, either in person or over the phone. Her colleagues trust her to act as a representative of the team and the work.

A senior copywriter may be the only writer on a project, she may be supervising a junior writer, or she may be working side by side with other writers. In any case, she is expected to take responsibility for the quality of any copywriting deliverable in which she has a hand, ensuring that it meets Leo Burnett’s standards for creative excellence and client satisfaction.  

Senior copywriters should possess the ability to work with clients in different industries and must be able to work comfortably with people from different creative disciplines and with different creative teams. She should also be able to collaborate effectively with producers, account managers, and others outside the immediate creative team (e.g., Digital Studio, production vendors).

Duties and Responsibilities

  • Concept and collaborate with creative team, including other copywriters, interaction designers, art directors, and programmers.
  •  Actually write—that is, be able to write compelling and grammatically clean long-form website copy as well as effective headlines, taglines, and calls to action.
  • Be comfortable writing in multiple styles and for multiple formats. 
  • Work with account managers to ensure creative concepts, tactics, and copy tone are on brand and strategically sound.
  • Work with producers to ensure copy is delivered on deadline and in accordance with clients’ criteria.
  • Begin to meet with and present work to clients of all levels – from junior brand managers to senior marketing clients.
  • Begin to take an interest in nurturing junior talent.

Qualifications

  • Innovative and inspiring creative solutions for interactive channels. Experience in other media (print, TV, video, direct response, retail, or promotion channels) a plus, but not necessary.
  • Curiosity, and a passion for digital media.
  • Ability to juggle multiple projects/tasks.
  • The ability to collaborate, to take constructive criticism, and to seek out and act on peer/client feedback—call this “people skills,” “soft skills,” or what have you—which is essential to good team chemistry and client relations.
  • A strong desire to do brand-building, product-selling, and award-winning work.
  • Marketing sense and an interest in helping to develop campaign platforms that can work across channels.
  • A minimum of 4-5 years’ experience in advertising agency and/or digital media.
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