Media Planning Manager

  • Full-time

Company Description

We blend data, technology and brilliant specialists to scout out new opportunities, solve complex challenges and grow your business:

We scout out new opportunities 

We find new opportunities for our clients – by challenging briefs, acting as consultants, and using insights to deliver growth right across the customer journey.

We solve complex challenges

We interrogate data – looking at everything from technology infrastructure to content distribution – so we get to the heart of problems and provide broader, more impactful solutions.

We grow your business

It’s simple. Everything we do is about delivering profitable top-line growth for our clients.

 

Job Description

SUMMARY: A Planning Manager’s role is the primary contact for clients on tactical requests and to oversee the day-to-day communications planning and/or buying process for the assigned accounts. This involves translating the clients’ marketing brief to communication implementation together with the team.

ESSENTIAL DUTIES & RESPONSIBILITIES

Client Management

  • Establish a partner-relationship with clients by being involved in the business environment.
  • Provide business solutions through media approaches for assigned brands.
  • Ensure professional deliveries in all client dealings.
  • Manage clients' requests appropriately (e.g. push back on unreasonable timelines, make judgment or evaluate value on ad hoc requests).
  • Take ownership for assigned brands.
  • Build and coach high performing team members as required

 

Business Partner Management

  • Leverage good relationships with business partners (e.g. creative, media owners), hence the ability to obtain updated information that contributes to the work objectives, value-add to clients or a smooth campaign placement.
  • Conduct professional briefings to business partners on innovations and ensure alignment to clients' objectives.
  • Ensure clear documentation on all communications with business partners.
  • Ensure best value from all negotiations across media owners and campaigns.
  • Manage and resolve conflicts between team members and media owners.

 

Research & Media Applications Proficiency

  • Proficient in all syndicated and proprietary media applications.
  • Display competency in using advanced functions in each tool.
  • Able to tap into proprietary consumer insight applications or alternative sources for more in-depth analysis.
  • Proficient in using agency's planning approach.

 

Financial

  • Assist the team members to reconcile all media payment variances of assigned brands.
  • Work with team members to ensure accurate and timely invoicing (e.g. regular review of unbilled reports, resolve unbilled cases with Finance).
  • Follow-up with clients on ageing matters.

 

Industry Knowledge (Consumer, Business or Brand Insights)

  • Exhibit good understanding and forecast on media/ industry/brand development & implications to the businesses.
  • Evaluate the strategic implications of media/ industry/brand developments.
  • Leverage media to achieve brand objectives, hence providing in-depth evaluations or proposals to assigned campaigns.
  • Initiate alternative resources on consumer/brand/ business insights apart from industry sources.

 

People Management

  • Ensure your reporting lines are well trained on media industry tools, agency proprietary methods and apps.
  • Ensure you manage the workload of your reporting lines.
  • Ensure fair evaluations of their progress and set realistic and achievable career growth plans

 

Investment Management

  • Optimize the given investment or allocate appropriate investments by medium/brands.
  • Provide investment consultation to client on appropriate budget to meet the desired objectives.
  • Supervise on cost management for brand across medium used.
  • Master contract management (e.g. propose, negotiate, track fulfillment, etc.)
  • Input on action plans in expenditure reports.
  • Reconcile all sources of costing/investment variances.

 

Corporate Responsibility

  • Participate in pitches and awards submission.
  • Demonstrate appropriate behaviors to uphold the company's image, reputation and credentials.

 

Qualifications

Requirements:

  • Bachelor’s Degree required with related coursework in advertising, marketing, and/ communications
  • 3 - 5 years media planning/buying experience (internship strongly preferred)
  • Working understanding of media, research resources, and terminology
  • Excellent verbal and written communication, presentation, organizational, interpersonal, and analytical skills
  • Detail-oriented, organized, good follow through, able to multi-task, and work well under tight deadlines in a fast paced environment
  • Mastery of Word, Excel and PowerPoint
  • Candidates should have a natural affinity for research, numbers, and analysis

 

 

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