Media Planning Manager
- Full-time
Company Description
We blend data, technology and brilliant specialists to scout out new opportunities, solve complex challenges and grow your business:
We scout out new opportunities
We find new opportunities for our clients – by challenging briefs, acting as consultants, and using insights to deliver growth right across the customer journey.
We solve complex challenges
We interrogate data – looking at everything from technology infrastructure to content distribution – so we get to the heart of problems and provide broader, more impactful solutions.
We grow your business
It’s simple. Everything we do is about delivering profitable top-line growth for our clients.
Job Description
SUMMARY: A Planning Manager’s role is the primary contact for clients on tactical requests and to oversee the day-to-day communications planning and/or buying process for the assigned accounts. This involves translating the clients’ marketing brief to communication implementation together with the team.
ESSENTIAL DUTIES & RESPONSIBILITIES
Client Management
- Establish a partner-relationship with clients by being involved in the business environment.
- Provide business solutions through media approaches for assigned brands.
- Ensure professional deliveries in all client dealings.
- Manage clients' requests appropriately (e.g. push back on unreasonable timelines, make judgment or evaluate value on ad hoc requests).
- Take ownership for assigned brands.
- Build and coach high performing team members as required
Business Partner Management
- Leverage good relationships with business partners (e.g. creative, media owners), hence the ability to obtain updated information that contributes to the work objectives, value-add to clients or a smooth campaign placement.
- Conduct professional briefings to business partners on innovations and ensure alignment to clients' objectives.
- Ensure clear documentation on all communications with business partners.
- Ensure best value from all negotiations across media owners and campaigns.
- Manage and resolve conflicts between team members and media owners.
Research & Media Applications Proficiency
- Proficient in all syndicated and proprietary media applications.
- Display competency in using advanced functions in each tool.
- Able to tap into proprietary consumer insight applications or alternative sources for more in-depth analysis.
- Proficient in using agency's planning approach.
Financial
- Assist the team members to reconcile all media payment variances of assigned brands.
- Work with team members to ensure accurate and timely invoicing (e.g. regular review of unbilled reports, resolve unbilled cases with Finance).
- Follow-up with clients on ageing matters.
Industry Knowledge (Consumer, Business or Brand Insights)
- Exhibit good understanding and forecast on media/ industry/brand development & implications to the businesses.
- Evaluate the strategic implications of media/ industry/brand developments.
- Leverage media to achieve brand objectives, hence providing in-depth evaluations or proposals to assigned campaigns.
- Initiate alternative resources on consumer/brand/ business insights apart from industry sources.
People Management
- Ensure your reporting lines are well trained on media industry tools, agency proprietary methods and apps.
- Ensure you manage the workload of your reporting lines.
- Ensure fair evaluations of their progress and set realistic and achievable career growth plans
Investment Management
- Optimize the given investment or allocate appropriate investments by medium/brands.
- Provide investment consultation to client on appropriate budget to meet the desired objectives.
- Supervise on cost management for brand across medium used.
- Master contract management (e.g. propose, negotiate, track fulfillment, etc.)
- Input on action plans in expenditure reports.
- Reconcile all sources of costing/investment variances.
Corporate Responsibility
- Participate in pitches and awards submission.
- Demonstrate appropriate behaviors to uphold the company's image, reputation and credentials.
Qualifications
Requirements:
- Bachelor’s Degree required with related coursework in advertising, marketing, and/ communications
- 3 - 5 years media planning/buying experience (internship strongly preferred)
- Working understanding of media, research resources, and terminology
- Excellent verbal and written communication, presentation, organizational, interpersonal, and analytical skills
- Detail-oriented, organized, good follow through, able to multi-task, and work well under tight deadlines in a fast paced environment
- Mastery of Word, Excel and PowerPoint
- Candidates should have a natural affinity for research, numbers, and analysis