Programmatic Manager

  • Full-time

Company Description

Publicis Groupe, known for its world-renowned creativity, best in class technology, digital and consulting expertise, is the world’s third largest communications group in the world. With more than 80,000 people in over 100 countries, the Groupe has four Solution hubs: Creative with Publicis Communications, Media with Publicis Media, Digital business transformation with Publicis.Sapient, and Health & Wellbeing with Publicis Health.

Since 2014 and the acquisition of Sapient, Publicis Groupe has undergone a profound transformation by scaling a new model connecting data, creativity and technology. We have continued on that journey with the 2019 acquisition of Epsilon to further scale our data led offering and provide true momentum to our clients’ own transformation. 

This model, with a country led approach, is called the “Power of One” and gathers all the capabilities of the Groupe under one roof, putting clients at the core of the organisation. 

It breaks down the silos between Publicis Communications, Publicis Media, Publicis.Sapient, and Publicis Health making them work seamlessly and efficiently to help clients transform marketing and business at scale.

Job Description

The Programmatic Account Manager is responsible for all aspects of Programmatic campaign implementation. This involves managing multiple accounts, maintaining best practice implementation for optimisation and campaign set up. 

The candidate will also be responsible for account portfolio management with other stakeholders such as planners and the client, so must be able to identify new opportunities or potential weaknesses/limitations of strategies and communicate this effectively. 

  • Understand and effectively communicate our programmatic value proposition, technology, and processes as related to the growth of current and prospective agency accounts
  • Execute and manage his/her client portfolio effectively using demand side platforms:
    • Oversee and manage his/her daily client portfolio campaign maintenance including communication, campaign setup, troubleshooting and reporting as well as managing the programmatic executive support
    • Oversee /work with agency stakeholders to manage, implement and deliver wider client project on the likes of DMP, dynamic creative, multi-touchpoint attribution etc.
    • Identify, assess and implement opportunities that will drive the programmatic campaign for his/her client portfolio forward
    • Oversee and resolve weekly and/or daily campaign QA reports to ensure accurate campaign results and trafficking routines
  • Supporting the Programmatic Director on areas that will further our programmatic offering (e.g. improving campaign operation efficiency such as reporting automation, developing process/service such as new product adoption, working on award entries and case studies)            
    • Attend relevant internal, client, tech and supplier meetings as appropriate
    • Designing measurement solutions that demonstrate the efficacy of campaigns
    • Contribution to New Business workflows (pricing grids/ written submission/ idea development and presentation / managing account transitions) 
    • Creation of documents to showcase performance and provide in-depth analysis of results
    • Line management of juniors, with responsibility for their wellbeing, workflows and learning and development
    • Cascading best practice down to junior team members, inclusive of financial due diligence and their completion of administrative tasks.
  • Managing programmatic account executives

Qualifications

  • Self-driven, results-oriented, solutions-focused with a positive outlook
  • Proficient in multiple DSPS and extensive knowledge of the RTB and wider programmatic landscape
  • Effective at people management and compliant with following policies and practices in line with the talent team.  Good knowledge around recruitment, performance management best practice, motivation, development plans and issue resolutions
  • Advanced presentation skills
  • Advanced communication and writing skills – working across the team, within the wider agency, with clients and media owners
  • Strong analytical thinking and mathematical skills (knowledge)
  • Demonstrated critical thinking and problem-solving abilities.
  • Consistently over-delivering on client objectives 
  • The ability to meet deadlines in a fast-paced environment; working under pressure and prioritise workload
  • Excellent project management skills to prioritise tasks on these busy accounts;
  • Be confident working with numbers and large amounts of data
  • Be able to adhere to processes and best practices
  • Highly organized and capable of working independently

Additional Information

Publicis Media is committed to building a culturally diverse workforce and therefore strongly encourages applications from underrepresented groups.  We are committed to equality of opportunity and welcome applications from individuals, regardless of their background.

If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you.

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