Analyst
- Full-time
Company Description
About Publicis Imagine:“If you can dream it, you can do it”-
Publicis Imagine, a division of Publicis Media, is the newly assigned media agency for Disney+, Disney Parks, Experiences and Resorts as well as ESPN/ ESPN+.
We are a bespoke agency created solely for Disney, made of the best talent within the Groupe as well as within the industry, with a sole focus of leading the change and driving businesses into the future.
We also too believe that if you can dream it, you can do it.
We are Publicis Imagine. Dreaming. Doing
Job Description
Responsible for working with internal account teams to execute digital media campaigns through effective trafficking of creative assets consistent with digital media plans. This introductory role involves learning and working with digital media ad serving technologies on a daily basis.
ACCOUNTABILITY:
- Works with media teams, creative teams, client teams, and technology partners to implement digital media campaigns
- Manages campaigns traffic sheets
- Responsible for connecting media placements to creative units within ad serving platforms and implementing appropriate additional pixels
- Responsible for setting up campaign configurations in ad server consistent with campaign strategy and objectives
- Primary point of contact with 3rd party trafficking teams
- Ensures flawless execution of digital media campaigns
- Responsible for implementing effective organizational process around digital media campaign delivery
- Develops proficiency on overall processes, procedures and media systems relative to assigned clients and/or areas of expertise; with experience seeks opportunities to improve continuously improve efficiency of processes.
- Manages all information issues and inquiries between and amongst key internal (functional and cross-functional contacts) and external clients (creative agencies, vendors, ReSources) with highest degree of professionalism, urgency, and customer service orientation.
- Responsible for aggregating data and in collaboration with the Campaign Manager or Supervisor, presenting to internal teams.
- Begins to understand digital marketing technology landscape and how all may play a role in client business objectives.
Qualifications
TECHNICAL EXPERTISE:
Advanced Basic to Functional:
- BA/BS preferred with concentration in IT, Business, Statistics or Mathematics, but not required
- High detail and coordination skills required; able to accurately exchange/ track with high volumes of data and manage timely status updates with multiple internal and external stakeholders.
- Strong customer service orientation and relationship building skills – builds credibility with all stakeholders as reliable, accurate, and resourceful conduit to ensure accurate and timely execution of information.
- Strong technology orientation: working knowledge of MS Office and aptitude to quickly learn new technology required
- Solid verbal and written communication skills – can accurately exchange detailed information
Additional Information
- 0-2 Years of Experience
- Zero to Minimal Breadth of Management
- Basic Industry Expertise
- Interface (Internal) – Functional / Info Exchange
- Interface (External) – Implementation / Problem Solving
- Problem Solving – Patterned / Interpolative
- Risk – Minor to Moderate
All your information will be kept confidential according to EEO guidelines.