Director, Web Analytics

  • Full-time

Company Description

Are you ready to re-invent digital marketing?  At Performics, we’re accelerating the great missions of our clients—brands like Lenovo, Toyota, Verizon, and Comcast in the ever-evolving world of search engine marketing, programmatic, social media, and ecommerce marketplaces. 

If you’re ready to move at the speed of Google, Facebook, and Twitter, have an entrepreneurial spirit, get excited about finding smarter ways to do things, and demand performance for your clients, we’d love to meet you.  We’ll give you the tools, support, and freedom to lead, innovate, and grow.  We hire exceptional people for our global headquarters in Chicago and U.S. locations in Atlanta, Los Angeles, New York, Seattle, and San Francisco.  Our international presence spans 57 markets (and growing) including regional hubs in London, Dubai, and Singapore.

We are dedicated to ensuring an inclusive environment where employees feel empowered to share their experiences and ideas.  We encourage participation in a variety of Business Resource Groups, including groups for Women, People of Color, Veterans, LGTBQ community and allies, and more.  For more information regarding our efforts around diversity and inclusion visit us at https://rse2018.publicisgroupe.com/en/nos-talents or ask your recruiter for details.

Job Description

Overview:

As a leader in the Analytics & Technology team, the Director guides a team responsible for the development and delivery of data driven solutions for improving marketing performance and the understanding of consumer insights. With a focus on the development of client analytic strategies and the development of frameworks and methods across the practice. The director will lead clients, agency teams and partners through the transformation of digital marketing strategies and operationalization of key functions, balancing learning and innovation with efficiency and automation. This role must be able to solve business issues through data, creativity and human-insights. Hands-experience with enterprise web analytics suites, such as Adobe or Google Analytics, and the corresponding tools and skills for further data analysis, testing and proper measurement will be at the core of your role. They should be able to contribute in cultivating and growing the analytics teams and build/form relationship with various key stakeholders.

Role Objectives:

Client Leadership & Business Development

·         Provide strategic leadership to senior client stakeholders and partners to design, prioritize and execute strategic projects to improve marketing investment and improvement of analytical maturity
·         Lead development of web analytics solutions to address prospects business and marketing needs
·         Work as part of a cross-functional leader, developing integrated marketing solutions to improve marketing performance
·         Manage resources across defined client portfolio
·         Lead cross-sell/up-sell strategies

People & Team Development

·         Manages and/or mentors Associate Director, Analytics Manager, and Senior Analysts
·         Responsible for resource management of direct and indirect team
·         Participate in talent recruiting and retention efforts
·         Establish expectations and goals for team on performance marketing thought leadership
·         Contribute in developing and refining analytics team‘s vision and annual objectives

Practice Development

·         Utilize web analytics and digital optimization skills to support and grow engagements using tenets of digital analytics
·         Drive the use of analytics forward thinking across the organization and build out the web analytics practice
·         Enhance and improve formal frameworks and methods to address client and industry strategies including the integration of digital media and customer analytics to increase performance
·         Collaboration across a broad range of agency stakeholders including business intelligence, media, content, engineering, planning in the development and refinement of capabilities
·         Manage prioritization and allocation of resources across projects and teams
·         Identify new trends, technologies and solutions in the marketplace and Performics around digital marketing and develop of business plans to address industry needs

Qualifications

·         8 to 10 years of experience in interactive marketing or business consulting using data and information to drive marketing recommendations
·         3-4 years of client facing /consulting and 1-2 years of management experience
·         Degree in marketing or quantitative discipline such as statistics, mathematics, or economics. MBA or Advanced Degree a plus
·         Expertise with Adobe Analytics, Google Analytics or similar web analytics tools (variables, events, segments, dimensions, custom queries, etc.), and tag management tools (e.g. GTM, DTM, etc.)
·         Proven leadership ability and strong, impactful client relationship experience
·         Extensive digital expertise including digital measurement and associated data and technology platforms
·         Strong knowledge of one or more analytics disciplines including CRM, Predictive Modeling, Marketing Mix Modeling and Attribution, Business Intelligence & Data Warehousing, and DMPs
·         Strong consulting experience. Ability to quickly evaluate complex client issues and demonstrate experiences in solving client’s business challenges with analytics solutions
·         Excellent communication skills including the ability to influence senior decision makers within agencies and clients
·         Excel in conveying technical and complicated statistics concepts to non-technical audiences
·         Able to demonstrate thought leadership around performance marketing and data-driven strategy. Deep understanding of how to use digital media and emerging channels to drive customer acquisition and retention
·         Manage the team with excellence in a high-growth and fast-paced environment. Ability to recruit, develop and retain the best talent in the analytics marketplace and motivate teams in a matrixed environment
·         Actively participate and evolve the value proposition of the analytics services within and cross agency

 

A Few “Nice to Have” Qualifications:

·         Experience with relevant analysis languages such as R, SQL, etc.
·         Experience connecting data sets with APIs to enhance data analysis
·         More advanced, statistical analysis techniques and data analysis

Additional Information

All your information will be kept confidential according to EEO guidelines.

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